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Welcome to the Microsoft Partner Solutions for Oracle ISV
Alert
By
Dewey Forrester, Director Oracle Alliance and Strategy Team
Welcome to
the new ISV Alert for Microsoft Partner Solutions for Oracle. This
alert was created to help our partners be the first to know about news
regarding Microsoft’s partnership and strategy with Oracle.
Congratulations on being one of our founding subscribers. The primary
goal of the Microsoft Partner Solutions for Oracle Program is to
increase awareness of the potential opportunities and better enable our
partners so they can address these opportunities. We believe that these
Alerts will be a great communication tool for that goal.
For almost two decades, Oracle and Microsoft have teamed up to deliver
better interoperability between our products and this has delivered
some key benefits for the customers: Microsoft Windows customers can
utilized Microsoft.NET on to rapidly deliver unique and creative
solutions that interoperate with the Oracle database and middleware
products. For years, the two companies have invested in Oracle Database
and Oracle RAC performance tuning and field enablement for our Windows
Server customers.
Today, the two companies are deepening their commitment to customers
running both Oracle and Microsoft software. We are working together to
ensure that our mutual customers realize the highest levels of
performance, compatibility, extensibility and interoperability. This
includes optimizing for Windows Server, supporting SQL Server 2005 for
major line of business applications, and connecting Oracle applications
with Microsoft Office to improve information worker productivity.
We value the relationship with our ISV Partners for Oracle and look
forward to enhancing our communication process with the new ISV Alerts.
Best regards,
Dewey Forrester
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Microsoft to Attend Collaborate ’07
Microsoft is hitting the road again, this time to Las Vegas for Oracle’s
Collaborate 2007 Conference. The event (previously OAUG Connection Point
Conference) takes place April
15 - 19 at Mandalay Bay Resort in Las Vegas, Nevada.
Microsoft will once again be hosting a prominent booth on the trade show
floor, and partners with their own booths will be provided with “Proud
Member of the Microsoft Partner Solutions for Oracle Program” signage
to display. Besides an outstanding booth presence, Microsoft will be
participating in numerous education seminars, as well as hosting a
Partner Advisory Council Meeting and Customer Appreciation Dinner. In
addition, Microsoft Executives will be available all through the show for
customer meetings.
To learn more about any of these opportunities, contact Sue Meyer at
v-sumeye@microsoft.com.
Microsoft
Partners Make More Money
Great news for Microsoft Partners! A recent study by IDC proves the power
of partnering with Microsoft. The report links Partner success to
Microsoft's commitment to profitability through resources. Partner tools
mentioned in the article include technical, sales, and marketing like the
ISV Telesales and International ISV Assistance.
The good news was spread by Channel Insider, who published an article on the study highlighting, among other
things:
ISVs participating in Microsoft's competency program are more successful
than their peers, even those building on Microsoft but outside the
program, according to an IDC report released in October. IDC researchers
chalked up most of the gap to efficiencies gained from the Microsoft
partner program, such as research and development benefits, sales and
marketing support and the difference in go-to-market strategies between
the different channels.
Microsoft partners spent less on research and development than
non-Microsoft ISVs--an average 33 percent and 50 percent of revenue,
respectively--and invested the bulk of the savings on sales and marketing
efforts, granting them a leg up in market share, researchers said.
The study underscores the need for vendors to make their channels
profitable.
Microsoft is launching five new programs this year, including
International ISV Assistance and ISV Telesales, to help get partner
applications built to run on, and take advantage of, the three coming
products.
Microsoft
Partners Featured in Customer-Faced Ads
Microsoft’s recent customer-facing marketing campaign focuses on strong
ISV partners by including their logos right in the print ads. Check out
the latest edition of Profit
Magazine to see the piece!
Telesales
Program brings ISVs in the Microsoft Partner Solutions for Oracle Program
Qualified Leads
Microsoft has created a powerful new offering that gets partners to the
qualified leads they need to drive business forward--the ISV Telesales Service. It’s a Microsoft developed,
partner-led telesales engine that matches partners with the key decision
makers who see partner solutions as a fit for their businesses.
The ISV Telesales Service is a sales engine driven by partners, which
means that partners create a marketing campaign that is completely
customized to their business and their products. The ISV Telesales
Service professionals are trained to promote the unique benefits of your
solution. Here’s how it works:
- Partners work directly with a telesales service campaign manager on a
lead generation program. Partners can use their own list of prospects, or
let the campaign manager generate one for them.
- A highly qualified group of telesales professionals--who have been
tested and trained on the Microsoft Solution Selling Program (MSSP) and business
decision-maker (BDM) selling--use this list of leads to deliver
interested, qualified business opportunities.
- The Partner’s sales force can then focus on selling their solution to
qualified leads rather than spending valuable time qualifying them.
Partners also receive a final, completely updated list of prospects and
contact information.
Microsoft is funding a limited number of campaigns to add even MORE value
for our partners. Act now to take advantage of this offer! For more
information or to sign up, click on the link above or email Lucinda
Barksdale at Lucinda.barksdale@nichecubed.com.
Microsoft
Joins with Avnet to Support ERP Solutions
Avnet Technology Solutions, an operating group of Avnet Inc. (NYSE: AVT)
and a distributor focused on enterprise computer products and embedded
subsystems, and Microsoft Corp. (Nasdaq: MSFT) announced they will work
together to help certified value-added resellers (VARs) market, sell,
service and support enterprise resource planning (ERP) solutions for
midmarket and medium-sized enterprises based on Oracle’s JD Edwards
EnterpriseOne and Microsoft® platform technologies. Complete Text.
Accelerate Your Business with
Microsoft
Are you aware of all
the advantages working with Microsoft offers? If you build solutions on
alternative technologies or platforms, then consider adding
interoperability or migrating to Microsoft technologies. This lets you
tap our expanding market and enables you to develop more innovative
solutions.
J+N
Do you use Java today and want to leverage .NET? J+N was formed to
provide a community of service and solution providers to assist partners
and customers of all sizes who want to use both Microsoft .NET and J2EE
technologies.
NXT Initiative
How do you exploit the Microsoft-based opportunity? The NXT initiative
provides complete, end-to-end support to software companies that want to
move or cross-platform their solutions to the Microsoft platform.
Windows Platform
Consider expanding from UNIX platforms to Windows. The Windows platform
has evolved to become the industry standard in enterprise-class, business
computing. Discover how you can realize the business benefits of
interoperability or migration from UNIX platforms to Windows.
Office Business Application
Take advantage of the market presence of Microsoft Office system. Office
Business Application (OBA) Services enables you to expose your solutions
to the large installed base of Office users. OBA consists of: workflow;
search; the Business Data Catalog; a new, extensible user interface;
Microsoft Office Open XML Formats; and the Web Site and Security
Framework.
Midrange or Mainframe
Do you want more information on how you can take mainframe and midrange
applications to use Microsoft technologies to reach a broader market of
customers and partners? Click here!
Evidence Update
Customers continue
to increase their success with Microsoft and Oracle. Below are case
studies of some of the latest success stories.
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