Melco Crown Entertainment Plays to Win in Competitive Market with Microsoft Dynamics AX 2009 ERP Solution



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*Microsoft Dynamics AX 2009 ERP Solution has all the ingredients of a world-class enterprise product. We wanted an ERP system with excellent usability and good bang for our buck. Dynamics was the clear choice.*

Mr. Roger Seshadri
Senior Vice President and Chief Information Officer, Melco Crown Entertainment

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Situation

Melco Crown Entertainment is a developer, owner and, through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities focused on the Macau market. The NASDAQ-listed company manages a wide variety of gaming and entertainment facilities, including the flagship City of Dreams, a large-scale, integrated resort located in Cotai, Macau. The company is one of the largest employers in Macau with more than 10,000 employees.

Melco Crown Entertainment had no unified Enterprise Resource Planning (ERP) system for its more than 40 different business entities. “The gaming and entertainment business is quite distinct from a structural point of view,” says Mr. Roger Seshadri, Senior Vice President and Chief Information Officer of Melco Crown Entertainment. “Each department is a business of its own.”

As an entertainment company listed on the NASDAQ Global Select Market, Melco Crown Entertainment has stringent compliance requirements. The company also faces strict requirements to comply with Macau’s gambling regulations. Melco Crown Entertainment wanted an ERP solution that could not only improve compliance, but also improving productivity and security, while reducing the complexity of the time consuming task of financial consolidation and reporting for all their 40 entities. Furthermore, the company’s Human Resources (HR) and Finance faced challenges with a time-consuming heterogeneous legacy environment that was growing increasingly difficult to use and costly to support and upgrade as the number of employees increased in the organization.

Additionally, Melco Crown Entertainment desired better visibility of business data to grow in a highly-competitive market. “To compete in Macau, we needed centralized knowledge management, timely access to business information, faster responses to business needs and quick decision making,” says Seshadri. “We needed to consolidate reporting across all entities to enable effective business decisions, which are critical for our operations.”

Melco Crown Entertainment’s award-winning Co-Chairman and Chief Executive Officer, Mr. Lawrence Ho, set a lofty goal for the company: to shape the future of gaming and entertainment in Asia. IT is an integral part of business strategy in the organization. “To achieve our vision, we had to invest in a robust product that can take the company forward,” says Seshadri.

Solution

Mr. Roger Seshadri, Senior Vice President and Chief Information Officer, Melco Crown Entertainment
Mr. Roger Seshadri,
Senior Vice President and
Chief Information Officer,
Melco Crown Entertainment
“Many businesses cite functionality as the most important criterion for an ERP system,” says Seshadri. “However, almost all systems have rich functionality. Usability was far more important for us in making this decision. There is no point investing in a system that people find difficult to use and that doesn’t enable them to do their jobs.”

Total cost of ownership was also a criterion, as was the speed of deployment. “When we were looking for a new ERP in 2009, we were also preparing to open our flagship property, City of Dreams,” says Seshadri. “We needed a solution with a short implementation schedule.”

Melco Crown Entertainment studied three ERP products but Microsoft® Dynamics™ AX 2009 ERP Solution (“Dynamics AX Solution”) was the only one to meet their requirements. In 2009, they joined the Microsoft Technology Adoption Program (TAP) to begin testing it. “Microsoft consultants gave tremendous help during the testing and deployment phase,” says Seshadri. “As soon as an issue arose, they jumped on it.”

Microsoft Dynamics AX 2009 ERP Solution is now deployed to 350 users at Melco Crown Entertainment, who use the system to run the functions for HR and Finance.

Benefits

Increased Productivity; Implementing Microsoft Dynamics AX 2009 ERP Solution has significantly increased employee productivity at Melco Crown Entertainment. Dynamics AX Solution was able to integrate with other applications without any issues, reducing the complexity of manual intervention. The familiar interface of Microsoft Dynamics AX Solution also reduced the complexity of change management, training and helped simplify transition. “When we had multiple systems we were prone to errors,” says Seshadri. “This problem has been eliminated. There has also been seamless integration with other Microsoft tools, making collaboration much easier. It’s a total solution.”

Improved business processes and compliance; “Dynamics AX Solution has helped us achieve business process re-engineering and standardization across all entities,” says Seshadri. “The in-built features brilliantly help in the system driven process control and workflows. Most of the processes have been automated, making them less labor-intensive. We can now efficiently fulfill our obligations to meet local regulations and compliance standard. Dynamics AX Solution has given us a robust financial system with process and system controls, audit trial, security and workflow. Our payroll processing for all 10,000-plus employees is executed much faster, increasing the efficiency of our operations. The system is also able to handle Macau and Hong Kong labor laws and tax requirements.”

Better business insights; Real-time access to business information has also made Melco Crown Entertainment more competitive. “With all our other systems integrated with Dynamics AX Solution, we now have the right information when we need it and are able to measure performance more accurately,” says Seshadri. “This has led to faster and more informed decision making, which is essential when planning future growth.”

Lower IT costs; With Dynamics AX Solution, the company has been able to fulfill the demanding and mission critical enterprise business requirements with less hardware requirements. There are also fewer help desk calls, freeing up the IT team to focus on more business value tasks.

“Microsoft Dynamics AX 2009 ERP Solution has all the ingredients of a world-class enterprise product,” says Seshadri. “We wanted an ERP system with excellent usability and good bang for our buck. Microsoft Dynamics AX 2009 ERP Solution was the clear choice.”

Microsoft Dynamics

Microsoft Dynamics is a line of integrated, adaptable business management solutions that enables you and your people to make business decisions with greater confidence. Microsoft Dynamics provides your people with the business software tools that work like and with the tools they use every day, such as Microsoft Office. Furthermore, as a Microsoft product, it integrates seamlessly with other technologies deployed by your organization. By automating and streamlining financial, customer relationship, and supply chain processes, Microsoft Dynamics brings together people, processes, and technologies, increasing the productivity and effectiveness of your business, and helping you drive business success


For more information about Microsoft Dynamics, go to: www.microsoft.com/dynamics

Dimensioni del cliente: Large Organization
Settore: Architecture, Engineering & Construction; Other Services
Paese o area geografica: Hong Kong SAR
Soluzioni:
  • Microsoft Dynamics AX 2009
  • Microsoft Dynamics AX Technologies
Profilo organizzazione:

Melco Crown Entertainment is a developer, owner and through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities focused on the Macau market. The NASDAQ-listed company is one of the largest employers in Macau with more than 10,000 employees.

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