Microsoft Dynamics CRM drives the Borusan Otomotive customer experience

Borusan Otomotiv is one of the largest distributors of Land Rover, Mini and BMW cars and motorcycles in Turkey. With a customer base of over 300,000 they needed a tool to help them get to know their customers better. With Microsoft Dynamics CRM they are able to personalize their customer interactions and develop more intimate relationships –something critical in the luxury car business. Microsoft Dynamics CRM allows Borusan’s sales team to quickly respond to customer needs and provide better service while realizing marketing efficiencies and reducing selling costs

Dimensioni del cliente: Large Organization
Settore: Other - Unsegmented
Paese o area geografica: Turkey
  • Microsoft Dynamics CRM 2011
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