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How Microsoft does IT
  • Top Trends
    Social & Productivity
    Social is a rapidly evolving communication platform dedicated to company-wide information sharing. Microsoft IT has learned that the immediacy of online communication enhances dialogue between employees, and between Microsoft and its customers, partners, and vendors.
    It's a hyper-connected world

    A culture shift is emerging with a new set of social capabilities. Customers, partners and employees are sharing information and influencing decisions faster in this new hyper-connected world.

    Customers are collaborating with each other, sharing information and influencing decision-making. Our employees want to connect to each other, and to build new value together across boundaries. Microsoft IT enables participants across the whole organization to create, organize and share information, as well as find, connect and interact with each other.
    Why social makes sense

    With more than 90,000 engaged users in the Microsoft Yammer network and millions of IMs each month, we've seen that people can connect more efficiently with colleagues, customers and partners using social tools. They're more productive because, as we say, "they're working out loud." And with an extensive external Yammer network, and hundreds of external social properties worldwide, we go where customers and partners interact online.
    Select a group below to see how they use social tools today.
    Sellers
    Social allows sales teams to organize and collaborate around a customer. The sales team in Microsoft Switzerland has embraced social collaboration to improve customer relations, improve agility, and speed up the sales process.
    Marketers
    Relationship marketing uses social channels to nurture relationships with fans, re-engage customers on a regular basis, and integrate with machine learning capabilities to predict needs and behaviors.
    Users
    Industry studies have shown that social technologies can increase worker productivity by 20 to 25 percent. We have witnessed this productivity boost first-hand among our employees.
    Customers
    Industry studies have shown that 20 percent of online consumers expect a response within one hour via social media. With this in mind, Microsoft IT expanded the company's online support services using proactive chat, videos and social support capabilities.
    Partners
    Collaborate beyond your business, and improve partner and supplier relationships by anticipating their changing needs. Microsoft IT is helping employees connect with partners, overcome geographic barriers and unify informational silos by using social tools such as Yammer, SharePoint Online and Lync.
    • What we have learned

      Being productive anywhere empowers a global workforce

      Lync is an enterprise-grade productivity solution that simplifies employees' lives by allowing them to work and connect with others anywhere. Lync presence allows employees to see each other's availability, making it easy to meet.
      850,000
      meetings per month with Lync
    • What we have learned

      Leaders can stay better connected to their people by breaking down silos

      Flatten your hierarchy by connecting executives with their geographically- dispersed workforce, exposing hidden talent and improving service.
      27,000
      Yammer users engaged per day
    • What we have learned

      Boosting employee productivity to accelerate time-to-market

      Update your productivity platform to support knowledge-sharing and collaboration, while reducing expenses and speeding up processes. SharePoint Online tools and services help users manage information and collaborate efficiently.
    • What we have learned

      Connecting people and sharing information enriches global teamwork

      Use productivity solutions to connect the right people with the right information to improve decision-making across business divisions globally.
      monthly instant messages on Lync
    • What we have learned

      Sales people unify around customers and partners

      Give sales teams a new way of working by linking together all aspects of the customer relationship to deliver a better offering and bring order to the sales process. Yammer provisions 800 Microsoft-sponsored external networks that include customers and partners.
      42,000+
      customers and partners on Yammer
    Our ambition

    "We need to move from tools focused on our individual abilities to tools that empower social productivity. There are times for independent, high-quality work. But increasingly, we collaborate across teams and around the world."

    Jacky Wright, Vice President, Strategic Enterprise Services IT
    Featured Content
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