Microsoft® Excel® Data Analysis and Business Modeling, Second Edition

Microsoft® Excel® Data Analysis and Business Modeling, Second Edition
Published:May 16, 2007Language:English
Author:Wayne L. WinstonTechnology:Microsoft Office Excel 2007
Length:624 PagesISBN 13:9780735623965

List Price:

$ 39.99
About The BookLearn from the expert—and master data analysis and business modeling techniques.

Master the analysis and business modeling techniques that help you transform your data into bottom-line results. Award-winning business professor and corporate consultant Wayne Winston shares the best of his real-world experience in this practical guide—now updated for Excel 2007. Use Wayne’s proven practices and hands-on exercises to help you work smarter, make better decisions, and gain the competitive edge.

Solve real-world business problems with Excel 2007!
  • Maximize profits—determine NPV, optimize your product mix, calculate ROI

  • Create best, worst, and most-likely case scenarios for sales

  • Analyze investment performance and help minimize risk

  • Track your personal finances, calculate loan terms, and plan for retirement

  • Use trend and seasonality to forecast revenue

  • Estimate a product’s demand curve and manage inventory with precision Interpret the effects of price and advertising on sales

  • Assign a dollar value to customer loyalty

  • Solve work scheduling problems and shorten wait times for customer service queues

  • PLUS—predict outcomes of sporting events, presidential elections, and more!


  • CD Includes:
  • Sample files from each chapter

  • Problem-and-solution sets—build your expertise!

  • Fully searchable eBook
  • About Wayne L. WinstonWayne L. Winston is a professor of Decision Sciences at Indiana University’s Kelley School of Business and has earned numerous MBA teaching awards. For 20+ years, he has taught clients at Fortune 500 companies how to use Excel to make smarter business decisions. Wayne and his business partner Jeff Sagarin developed the player-statistics tracking and rating system used by the Dallas Mavericks professional basketball team. He is also a two time Jeopardy! champion.
    Other Books By Wayne Winston
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