Drive Customer Satisfaction and Boost Brand Awareness and Profits

Competition in the hospitality and travel industry is growing increasingly intense. The Bing Maps Platform helps provide hospitality and travel firms the tools they need to build more satisfying customer connections and brand-enhancing customer experiences. Bing Maps can also help companies gain deep business insight to make better decisions.

The Caravan Club

The Caravan Club, which provides caravan services and activities for one million customers in the U.K. and Ireland, recently implemented a route-planning tool on its site using the Bing Maps Platform. Since going live in March 2009, the organization has seen Web traffic increase by 30 percent.

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Marriott

Marriott created a search filter with Bing Maps, so customers can narrow down hotel choices in an area by selecting the hotel features they care about. Users can search by Marriott brand (Marriott, Renaissance, and more) and by detailed features, including which offer a casino, a spa, kids’ activities, free breakfasts, and much more.

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Choice Hotels International

Finding a great night's sleep is common to both the road-worn traveler and Choice Hotels International, worldwide franchisor of Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand hotels. MapPoint Web Service delivered a one-stop solution for its eight worldwide brands Web site with location inquiries scoring in the top three features.

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• The Caravan Club
• Marriott
• Choice Hotels International

See more hospitality and travel customers

What Hospitality and Travel Companies Can Do with Bing Maps

Strengthen Customer Connections

• Engage your Web site visitors with bird's eye¹ and hybrid imagery so they can get detailed views of specific properties from various perspectives.
• Provide guests with localized walking directions² and driving directions to and around your properties, based on current traffic conditions, in 13 languages.
• Help customers plan their travel and lodging needs with multipoint routing and trip planning, and provide search results to find local attractions and amenities on specific properties.

Improve Business Insight

• Focus marketing efforts by visualizing important information, such as key customer concentration and demographic areas, on Bing maps.
• Optimize business performance by quickly visualizing business intelligence data, such as customer trends or reservation or cancellation statistics, using data layered within the Bing Maps environment.

Grow Through Innovation

• Manage data streams using GeoRSS feeds to view a range of data sources, including attractions near potential new locations, and more.
• Tighten mobile asset and personnel management by implementing data visualization solutions that integrate with RFID tracking or GPS technology.
• Take advantage of the global reach of Bing Maps with your properties around the world.

1. Available in many metropolitan areas. Not available for government customers.

2. Walking directions are available in the United States and the European Union.