Build Viewer Loyalty by Delivering the UnexpectedBring your news and entertainment programming to life with the Bing Maps Platform. The media and entertainment industry can use precision mapping imagery to immerse viewers in their programming, whether it's movies, news, sports, or interactive media—on desktop, mobile, or via broadcast.
Sanoma News
Sanoma News, one of the leading newspaper publishers in Finland, recently overhauled three of its web sites using the Bing Maps Platform so users can now search local news stories, explore a local directory and post travel advice.
Weather Central
Weather Central wanted to offer new features and maintain the quality of its images in a more cost-effective way. By integrating Bing mapping technology with its existing solutions, Weather Central saved the cost of maintaining its own image databases, reduced the time to market for new products, and supported the deeper use of images, such as 3D and animation.
Genes Reunited
A leading family history Web site in the United Kingdom, Genes Reunited has 9.7 million members using its service. Because location is a crucial factor in tracing ancestors, the company integrated Bing Maps into its site to improve users’ search experience—and boosted its unique visitors by 55 percent.
Signposter.com
At Signposter.com, a U.K. poster advertising services business, customers can see format, price, and audience information for different sign locations. At the Web site, created using Bing Maps, customers can also choose a sign location. As a result, registrations have doubled in six months.
Leditore
On Italian publisher Leditore's online version of its monthly motorcycle magazine, EuroMoto, motorcyclists can review tour routes and maps created by other enthusiasts, using Bing Maps technology. The feature makes the site a destination for highly desirable customers who are engaged in the brand.
NBC Local Media: Chicago
NBC Chicago, an association of Chicago-area NBC affiliates, uses Bing Maps to provide near real-time traffic data, including incidents marked by pushpins. Bing Maps shows the latest information, displayed in context of location, so that Chicago-area viewers get the latest data to make better travel decisions.
See more media and entertainment customers
What Media Companies Can Do with Bing Maps
Create Immersive Viewing Experiences
- Infuse reality into virtual worlds with photorealistic 3D experiences, bird’s eye1 views, and 3D fly-through tours.
- Present news events, weather, or other location-based data.
- Communicate high production values, even on a limited budget.
Build Viewer Loyalty Through Innovation
- Keep viewers up to date with high-definition map imagery integrated with relevant information.
- Deliver the latest news—war information, fire or flood incidents, and more—in context of geography, to viewers via broadcast, and on the desktop or mobile devices.
Manage Mobile Assets
- Track reporting staff working on-location and provide them with on-the-ground resources.
- Manage internal investigative resources by integrating maps and imagery with third-party data.
1. Available in many metropolitan areas. Not available for government customers.
