Media & Entertainment

Build Viewer Loyalty by Delivering the Unexpected

Bring your news and entertainment programming to life with the Bing Maps Platform. The media and entertainment industry can use precision mapping imagery to immerse viewers in their programming, whether it's movies, news, sports, or interactive media—on desktop, mobile, or via broadcast.

Sanoma News

Sanoma News, one of the leading newspaper publishers in Finland, recently overhauled three of its web sites using the Bing Maps Platform so users can now search local news stories, explore a local directory and post travel advice.

Genes Reunited

A leading family history Web site in the United Kingdom, Genes Reunited has 9.7 million members using its service. Because location is a crucial factor in tracing ancestors, the company integrated Bing Maps into its site to improve users’ search experience—and boosted its unique visitors by 55 percent.

Leditore

On Italian publisher Leditore's online version of its monthly motorcycle magazine, EuroMoto, motorcyclists can review tour routes and maps created by other enthusiasts, using Bing Maps technology. The feature makes the site a destination for highly desirable customers who are engaged in the brand.

What Media Companies Can Do with Bing Maps

Create Immersive Viewing Experiences

  • Infuse reality into virtual worlds with photorealistic experiences, bird’s eye1 views, and fly-through map tours.
  • Present news events, weather, or other location-based data.
  • Communicate high production values, even on a limited budget.

Build Viewer Loyalty Through Innovation

  • Keep viewers up to date with high-definition map imagery integrated with relevant information.
  • Deliver the latest news—war information, fire or flood incidents, and more—in context of geography, to viewers via broadcast, and on the desktop or mobile devices.

Manage Mobile Assets

  • Track reporting staff working on-location and provide them with on-the-ground resources.
  • Manage internal investigative resources by integrating maps and imagery with third-party data.
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1. Available in many metropolitan areas. Not available for government customers.