Oil & Gas / Utilities

Build Stronger Customer Relationships and
Manage Assets More Efficiently

Meet today's business challenges by strengthening connections to your customers and constituents with the Bing Maps Platform. Managers of oil and gas companies can use rich, relevant information to discover and communicate plans and research for new and alternative energy sources, in the context of location. And utility managers can use Bing Maps to help locate and track assets to help ensure consistent, on-time delivery.

BP

After losses from Hurricane Katrina, BP had to revise its hurricane management system. It deployed Bing Maps with satellite imagery, near real-time weather data, and a visual representation of its people and facilities. Now, as situations arise, the company can get a more cohesive picture of potential threats, and respond faster.

Entergy

The energy company Entergy uses Bing Maps in applications like its storm center and outage maps features. The features enable Entergy customers, throughout parts of Arkansas, Louisiana, Mississippi, and Texas, to view regions where energy service is or may be affected by storms, hurricanes, and other incidents.

Shell

Using Bing Maps, Shell customers can pinpoint the most conveniently located stations and truck stops along a planned route. Customers can even search by specific service offerings, including facilities that offer car washes, auto service, diesel fuel, and restaurants.

What Oil and Gas Companies and Utilities Can Do with Bing Maps

Strengthen Customer and Constituent Connections

  • Make locations more discoverable with detailed maps―for desktop or mobile devices.
  • Offer uniquely branded service mapping experiences through company Web sites.

Improve Organizational Insight

  • Visualize performance metrics by layering data onto the Bing Maps Platform.
  • Integrate multiple data sources to manage critical events and improve response times.

Manage Mobile and Geographic Assets

  • Manage exploration efforts by tracking resources and new areas on Bing maps.
  • Visually track assets, plant operations, and personnel using customized locators.
  • Quickly deploy disaster response protocols using GeoRSS feeds and RFID trackers.