Mobile Brand Guidelines

The following guidelines and principles for using the Bing logo are pursuant to the Bing Maps Platform Terms of Use.

Because mobile devices come in a wide variety of screen sizes and resolutions, the best way to determine sizes for the Bing logo is relative to a physical unit of measurement. This means the designer of your mobile application will need to provide multiple versions of the Bing logo, at varying pixel sizes and screen resolutions, according to the devices you wish to support.

Data Provider Attribution

The Bing logo and data provider attribution must be visible on Bing Maps mobile applications. The following guidelines and principles for displaying Bing Maps data provider attribution are pursuant to the Bing Maps Platform Terms of Use.

  • Data provider attribution information must be displayed on a single screen, within a similar or related location, based on menu options (e.g. Settings, About, More).
  • Bing logo must be present on the top left-hand corner of the data provider attribution screen.
  • Bing Maps data provider attribution information can be accessed through the Get Imagery Metadata method in Bing Maps REST Services.

General Rules

The Bing logo has two components – the stylized ‘b’ symbol and the logotype which is based on the Segoe typeface. By default, you should use the complete logo. While Bing and the Bing symbol are trademarked, there is no need to use a trademark bug ™.

When applied over Bing maps, the Cool Gray Logo R80 G80 B80 should be used. Use the gray logo on white backgrounds and the white logo on dark backgrounds. To meet the minimum 4.5:1 contrast ratio for accessibility when the logo is used on a photo background, use a gray logotype on light images and a white logotype on dark images. For example, on a roadmap, us the gray logotype and on imagery, use the white logotype.

Clear Space

We respect the logo by giving it some space. The preferred clear space around the logo is equivalent to twice the width of the ascender of the ‘b’ symbol (see figure 1). When working in small areas, or if there is a desire to align the Bing logo with other elements, the minimum clear space is the width of the ascender of the ‘b’ symbol.


In Mobile applications the logo should equal 1/5 of the smallest dimension of a screen or 0.5” (12.5 mm) wide, whichever dimension is greater. When measuring in pixels, it must appear at least 50 pixels wide.


Figure 1

Recommended Sizes

Below are four recommended sizes to use, depending on the size and ppi depth/resolution of the screen being developed for:

Things to Avoid

  • Don’t change the symbol / logotype relationship.
  • Don’t stretch or compress the logo.
  • Don’t add anything to the logo.
  • Don’t add effects like shadows and gradients to the logo.
  • Don’t create logo “lockups” by adding text to the logo.
  • Don’t place the logo over busy photographic backgrounds.
  • Place the logo on colors that provide sufficient contrast.