Middle East UAE Microsoft to showcase latest Cloud, Windows innovations in...
Microsoft to showcase latest Cloud, Windows innovations in technology at Gitex 2012
8 new Windows Store applications developed in the UAE to be made available at technology event
Thursday, October 11, 2012
Dubai, UAE


Dubai, United Arab Emirates — October 11, 2012 — Microsoft Gulf is set to share its latest innovations across the Cloud portfolio and the Windows platform next week at Gitex. The event will be held at the Dubai International Convention & Exhibition Center from the 14th – 18th of October, and will unify the IT community and provide Microsoft with a platform to demonstrate innovative technology solutions and scenarios, highlighting the increasingly important role that technology plays in shaping people’s lives.

At the event, the Microsoft stand will feature a Windows 8 showcase, where the new interface will be demoed for the first time to a public audience in the UAE. Also on the stand will be over 20 Microsoft Partners in the UAE featuring their innovation developed on Microsoft platforms such as Lync, Dynamics and Office 365.

Also at Gitex, Microsoft will invite visitors to explore the “Windows 8 Journey to Innovation,” a visitor experience Journey where Microsoft and its hardware partners at Gitex, including Intel, Nokia, HP, Dell and Samsung highlight the Windows 8 platform on various form factors. Additionally, Microsoft will announce a suite of locally developed Windows 8 applications to launch in the Windows Store, including applications for Dubai International Airport, Sharaf DG, Shop and Ship, Jumeirah Restaurants, Aramex, Gulf News, Dubai Cinemas, DEWA and Time Out Dubai.

“This is an exciting year for us as we’re launching a number of products in the coming few weeks and we’re thrilled to preview some of them with Gitex attendees,” said Samer Abu-Ltaif, Regional General Manager Microsoft Gulf. “We’ll be sharing all our latest innovations across the Cloud portfolio and the Windows platform, all of which will positively impact our customers’ lives and change the way they work and play as they will enable greater choice, flexibility and seamless integration across various devices and form factors We are committed to continually bringing to the UAE and Gulf the latest technology innovation that will improve peoples lives and empower businesses to improve productivity in order to support the vision of the regions leadership of enhanced connectivity.”

Microsoft’s Leadership Team is expected to attend the event and provide insights on product innovation as well as current and future industry trends, such as the Consumerization of IT, the spread of mobile workers, Big Data, virtualization and the need for business intelligence tools.

Members of the Leadership Team attending the event in addition to Abu-Ltaif include Ali Faramawy, Corporate Vice President, Microsoft Middle East & Africa President, Ihab Foudeh, Enterprise and Partner, Group Director and Michael Mansour, Developer Platform Evangelism at Microsoft Gulf.

Microsoft is also participating in the Cloud Confex to share its vision and Cloud innovation. Microsoft’s Mark Chaban, Director of Server & Cloud Platform Marketing, Microsoft Middle East & Africa and Mike Tsalidis, Regional Business Group Lead - Server & Tools, Microsoft Middle East & Africa will be giving presentations on the latest innovations in Cloud as part of the event, including recent launches like Windows Server 2012.

The Microsoft Stand at Gitex is number B7-10, located in Hall number 7 at the Dubai International Convention & Exhibition Center. For additional information on Microsoft’s presence at Gitex, please visit http://www.microsoft.com/gulf/gitex2012/.

For more information:
Miriam Farshoukh
PR Lead – Microsoft Gulf
Tel: +971508249774
Email: a-mifars@microsoft.com

Weber Shandwick
Tel: +97143210077
Email: microsoft@ws-mena.com

Follow Microsoft Gulf on Social Media
Facebook : http://facebook.com/MicrosoftGulf
Twitter : @MicrosoftGulf

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.

Microsoft opened its Dubai-based Middle East office in 1991. Microsoft today has four subsidiaries in the Middle East region: Microsoft Gulf which oversees Microsoft activities in Kuwait, Bahrain, Qatar, the UAE, Oman and Yemen, Microsoft Arabia covering the Kingdom of Saudi Arabia, Microsoft Egypt and Microsoft North Africa East Mediterranean and Pakistan that oversees Algeria, Morocco, Tunisia, Libya, Jordan, Lebanon, Iraq, Afghanistan, Syria, Palestine Territories and Pakistan.

Microsoft Corporation's address on the World Wide Web is: www.microsoft.com
Microsoft Middle East's Web site is: www.microsoft.com/middleeast

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries
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