Middle East UAE Airline Uses In-Flight Mobile Application to Enhance Customer...
Monday, November 19, 2012
UAE

To ensure safe and enjoyable travel, Emirates pursers, who lead the cabin crew, use a mission-critical application running on a laptop in the galley. IT staff redesigned the application to run on Windows 8 and deployed it on HP ElitePad 900 tablets. Pursers gained a touch-enabled application with passenger and cabin crew data on a device they can carry through the cabin to provide immediate, personal service and better monitor cabin crews’ performance.

Business Needs
Emirates is an international airline built on a foundation of outstanding customer service. To deliver the best in-flight experience, pursers use laptops running a proprietary application called Knowledge-driven In-flight Solution (KIS). “We don’t send a plane away without a KIS laptop onboard,” says Kevin Griffiths, Senior Vice President, Cabin Crew at Emirates. “With information on passengers and crew members, it is a mission-critical tool for our 900 pursers. They use it to brief the cabin crew before each flight so that the team can deliver an amazing customer experience, every time.”

However, the laptops were bulky to use on a full flight. “The laptops had to be unpacked and plugged in because they had a short battery life,” says Anita Grillo, Purser for Emirates. “We had to ask passengers to come back to the galley to verify information, and passengers would have to wait until we clicked through pages that were sometimes slow to load.”

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.

Microsoft opened its Dubai-based Middle East office in 1991. Microsoft today has four subsidiaries in the Middle East region: Microsoft Gulf which oversees Microsoft activities in Kuwait, Bahrain, Qatar, the UAE, Oman and Yemen, Microsoft Arabia covering the Kingdom of Saudi Arabia, Microsoft Egypt and Microsoft North Africa East Mediterranean and Pakistan that oversees Algeria, Morocco, Tunisia, Libya, Jordan, Lebanon, Iraq, Afghanistan, Syria, Palestine Territories and Pakistan.

Microsoft Corporation's address on the World Wide Web is: www.microsoft.com
Microsoft Middle East's Web site is: www.microsoft.com/middleeast

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries
Search for a press release
Press Type
Location

Year
Month
Go