Microsoft, along with its partner LINKdotNET, held a conference at the Holiday Inn Downtown Hotel to showcase the capabilities of Microsoft Dynamics CRM 3.0 to the public sector in Kuwait, highlighting the technology's efficiency in managing customer relationship
Microsoft Dynamics CRM is a customer relationship management (CRM) solution that provides organizations with the tools and capabilities to create and easily maintain a clear picture of customers, from first contact through the entire customer life cycle.
"Governments are facing the challenge of hearing back from citizens to be able to serve them better on the short and longer run" said Zaki Khoury, Citizenship Lead for Microsoft Gulf. "Governments need to have a clear and trusted communication channel that encourages people to voice their feedback and opinions in various services". he added.
Using Microsoft Dynamics CRM 3.0, governments can provide faster customer service; keep employees updated on the latest trends and statistics; and give the public quick, convenient access to records and services. While governments are constantly faced with challenges in field inspections, correspondence and targeted outreach management and citizen contact and issue management, Microsoft Dynamics CRM 3.0 can help collect, compile, and organize data from the field or from remote offices; improve outreach, trim costs, and boost citizen satisfaction through effective segmentation and targeted campaigns; and service constituents more effectively through better collaboration across city, county, and state government boundaries.
"The functionality features of Microsoft Dynamics CRM 3.0, allow complete integration with the Microsoft Office system and Office Outlook, allowing employees to easily pull information from Microsoft Dynamics CRM into Office system applications such as Microsoft Office Excel spreadsheet software and Microsoft Office Word processing software." said Yehia Nabil, MBS Partner Account Manager for Microsoft in Kuwait.
Microsoft Dynamics CRM 3.0 can be applied to a wide array of industries such as government, education, automotive, healthcare, financial service, high tech and electronics and food and beverages. With modules for sales, marketing, and customer service, Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process, enabling closer relationships with customers and helping to achieve new levels of profitability.
Even for companies with the most complex of sales processes, Microsoft Dynamics CRM provides easy-to-use features and capabilities to help improve the way sales and marketing organizations target new customers, manage marketing campaigns, and drive sales activities.
Microsoft's partner LINKdotNET also presented a case study from the Egyptian Government where the implementation of the Microsoft Dynamics CRM service module helped manage the Call Center of the e-government in Egypt, tracking citizen complaints, questions and suggestions in each of the government departments and bilingually in English and Arabic.