Middle East UAE Emirates National Plastic Industries Selects Microsoft Dynamics to...
Emirates National Plastic Industries Selects Microsoft Dynamics to Streamline Operations and Reduce Costs
Dynamics AX will enable the leading UAE based manufacturing company to drive down costs and enhance operational efficiencies
Sunday, June 20, 2010
Dubai, UAE


Dubai, UAE: June 20th, 2010: Microsoft Gulf today announced that Emirates National Plastic Industries (ENPI), the leading UAE based plastic manufacturing company is implementing Microsoft Dynamics AX 2009 Enterprise Resource Planning (ERP) software. AX 2009 is an adaptable business management solution that offers powerful new capabilities that will help ENPI streamline its processes; reduce operational costs and drive informed decision-making.

The implementation of a robust technology platform will also allow the manufacturer to automate business processes across multiple manufacturing units and business locations to improve productivity across the organization. In addition, Dynamics AX delivers value-added technical advancements and out-of-the-box integration with other Microsoft technologies, thereby improving total cost of ownership for ENPI.

"Emirates National Plastics uses state-of-the art technology that helps us provide our customers with high quality products," said, Samir Bayerli, Group General Manager of Emirates National Plastic Industries. "With diversified business units and manufacturing divisions, we were looking for a solution that has the ability to streamline and simplify our daily operations and reduce our overall costs. Microsoft Dynamics AX was the obvious choice for its feature rich functionality and ability to efficiently connect disparate legacy systems quickly and economically thereby providing us with an effective framework that enables improved decision-making."

Microsoft Dynamics AX will be deployed across 129 users across several business areas that include Finance, Supply Chain, Manufacturing, HRM, Payroll and Maintenance Management. Phase I of the project is expected to go live by April 2010 covering finance, supply chain and basic manufacturing.

"Organizations today are facing complex issues where they need to streamline operations and find ways to use resources more efficiently, without incurring extra costs," added Tamer Elhamy, Business Solutions Manager, Microsoft Gulf. "By delivering flexibility, adaptability and increased productivity, Microsoft Dynamics AX 2009 is seeing rapid growth and adoption across multiple vertical sectors in the Gulf as businesses strive to develop efficient practices to expand and build competitive advantages. By implementing Dynamics AX 2009, Emirates National Plastic Industries is set to transform the way they work thereby enabling them to compete more effectively in today’s global marketplace."

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.

Microsoft opened its Dubai-based Middle East office in 1991. Microsoft today has four subsidiaries in the Middle East region: Microsoft Gulf which oversees Microsoft activities in Kuwait, Bahrain, Qatar, the UAE, Oman and Yemen, Microsoft Arabia covering the Kingdom of Saudi Arabia, Microsoft Egypt and Microsoft North Africa East Mediterranean and Pakistan that oversees Algeria, Morocco, Tunisia, Libya, Jordan, Lebanon, Iraq, Afghanistan, Syria, Palestine Territories and Pakistan.

Microsoft Corporation's address on the World Wide Web is: www.microsoft.com
Microsoft Middle East's Web site is: www.microsoft.com/middleeast

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries
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