Middle East UAE University Students from UAE to compete in Regional Finals of...
University Students from UAE to compete in Regional Finals of Microsoft's premier technology competition-Imagine Cup
Teams from University of Wollongong in Dubai and the University of Sharjah advance to regionals
Wednesday, April 13, 2011
Dubai, UAE

Dubai, UAE, April 13 2011: Microsoft Gulf in association with du today announced that three teams from the UAE have qualified for the regional finals of Microsoft’s premier technology competition, Imagine Cup 2011. The teams selected represent University of Wollongong in Dubai and the University of Sharjah.

Now in its ninth year, Microsoft’s Imagine Cup 2011 called upon students across UAE to rise to the challenge and "imagine a world where technology helps solve the toughest problems facing us today.” The three teams selected will compete with other teams from Kuwait and Oman to showcase their innovative projects at the regional finals to be held in the UAE on April 25, 2011. The regional finals for Imagine Cup will be held at the American University in Dubai.

"With Microsoft Imagine Cup, a small idea can lead to a ground breaking solution” said Samer Abu-Ltaif, Regional GM, Microsoft Gulf. “ The notion of making the world a better place is at the heart of Imagine Cup and it provides a fertile environment where the brightest young minds across UAE can express their creativity and passion for technology by coming up with new solutions for the challenges we face today in the world. The teams have exhibited tremendous passion and innovation to make it to the regional finals and I wish them the very best for the future. Our focus on Imagine Cup reflects Microsoft’s continued commitment in supporting student talent in science and technology to drive future prosperity in the country".

“As a UAE based company committed to nurturing young talent as outlined in our corporate social responsibility objectives, we are delighted to partner the 2011 edition of Microsoft Imagine Cup UAE for the fourth consecutive year. Based on the results of previous years, we are very excited to see what our talented students will produce in the Mobile Applications Development category and elsewhere in the competition. Every year, we are truly impressed with the high quality of entries that offer real world practical utility. We invite students to unleash their creativity to make ideas that ‘add life to life’,” commented Hala Badri, EVP Brand and Communications, du.

Dr. Khalid Khawaja, Chair of Computer & Information Technology at the American University in Dubai said: “We are barely scratching the surface of imaginative ways of using technology in ways that will enrich our lives. The question of ‘what’s next?’ intrigues all of us in the field. The interesting part is deep down we feel most of the answer is likely to come from the young energetic generation. Our new Computer Science programme prides itself in partnering with giants like Microsoft in events like the Imagine Cup, which makes an attempt at answering the question: what’s next?”

The three projects advancing from UAE to the regional finals are:

  • “Project TouchDesk” which has been developed by students from the University of Wollongong in Dubai creates up to twenty virtual touch screen PCs on normal wooden tabletops. This can be used by students in a classroom environment utilizing the computing power of one normal personal computer.
  • The “touch.Edu” project developed by students from the University of Sharjah consists of a suite of educational games and applications that integrate the latest touch and augmented reality based technologies. This creates a very interactive and entertaining learning platform for children with learning disabilities.
  • The third selected project called “momEcare” which has been developed by a student from the University of Wollongong is a low-cost pregnancy and childbirth assistance system. This solution can be used to give quality medical assistance to the medical staff in developing and underdeveloped regions using an application on the mobile phone, the database on an online server and a website.

As the world's premier student technology competition, the Imagine Cup is Microsoft's initiative to encourage young people to apply their imagination and creativity to technology innovations that can make a difference and address real-world issues. Students aged 16 and over were invited to register for the 2011 event for which they use technology to create innovative solutions that can change the world. Imagine Cup compliments Microsoft's Unlimited Potential commitment to create social and economic opportunity through programs and products that transform education, foster local innovation and enable jobs and opportunities worldwide. Over 2,000 students from various universities around the Gulf region registered last year, with an all-female Kuwaiti team emerging as winners in the Gulf in 2010.

For more information on Imagine Cup 2011, please visit http://www.imaginecupgulf.com

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.

Microsoft opened its Dubai-based Middle East office in 1991. Microsoft today has four subsidiaries in the Middle East region: Microsoft Gulf which oversees Microsoft activities in Kuwait, Bahrain, Qatar, the UAE, Oman and Yemen, Microsoft Arabia covering the Kingdom of Saudi Arabia, Microsoft Egypt and Microsoft North Africa East Mediterranean and Pakistan that oversees Algeria, Morocco, Tunisia, Libya, Jordan, Lebanon, Iraq, Afghanistan, Syria, Palestine Territories and Pakistan.

Microsoft Corporation's address on the World Wide Web is: www.microsoft.com
Microsoft Middle East's Web site is: www.microsoft.com/middleeast

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