End To End Trust

Creating a Safer, More Trusted Internet

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Working Together—Making the Web Safer For You, More Secure For All

With the constant evolution of connected devices, the growth of social engineering, and heightened media coverage of online risks, it is important for technology companies to help consumers navigate the web safely. These risks include cyberbullying, intrusions to online privacy, and downloading viruses, worms, or other malicious software. Because no single entity can tackle these issues alone, Microsoft works with other organizations to share necessary resources and expertise.

NCSA Partnership

Microsoft has partnered with the National Cyber Security Alliance (NCSA) since its inception nearly a decade ago. Founded by the Department of Homeland Security (DHS), NCSA's mission is to help increase awareness of Internet safety and security, and to educate people about how to best protect themselves and their devices. Microsoft works with the NCSA on many issues and activities, including strategic programs and projects, market research and industry and public outreach. Michael Kaiser, NCSA Executive Director, says, "NCSA's foundation is its partnership and collaboration with all of our member companies, and Microsoft is no exception. Working to raise awareness and help educate consumers about staying safer online is a responsibility shared among industry, government, non-profits, and consumers alike."

As part of Microsoft's partnership with the NCSA, Jacqueline Beauchere, Microsoft Trustworthy Computing Communications Director, has been an active NCSA Board member since August of 2007. This year, she was elected Secretary of the Board. Beauchere says, "We're honored to be part of such an important group doing noteworthy work in security, privacy, and online safety. We've already seen tremendous progress, reducing risks such and spam and phishing, and we will continue to partner with groups such as the NCSA to help make it safer and more secure for people and their families when they go online."

Each year, the NCSA partners with numerous players in industry, business, and government to sponsor National Cyber Security Awareness Month (NCSAM). In 2010, Howard Schmidt, Special Assistant to the President and Cyber Security Coordinator, launched the group's "STOP. THINK. CONNECT." (STC) campaign at the official kickoff to NCSAM at the Seattle Public Library. (Watch the kickoff video.)


In June 2009, Microsoft joined the NCSA, the Anti-Phishing Working Group (APWG), and other industry members, including AT&T, Facebook, Google, and Symantec to develop one common message for businesses, government agencies, industry, NGOs, and others to use when communicating to consumers about staying safer online. From this collaboration the STOP. THINK. CONNECT. Messaging Convention was born. (For more background, read Microsoft on the Issues.)

From the beginning, Microsoft has played an active role in helping to design, develop and deliver on the campaign. In November of 2010, Tiffany Teichrow, Marketing Manager in the Trustworthy Computing Communications group, was elected as the first industry representative to the STOP. THINK. CONNECT. Board. Teichrow says, "It is a privilege to be a member of the board and part of the national campaign. I'm encouraged to see the STOP.THINK. CONNECT. guidance become part of everyone's daily online routine." Furthermore, Microsoft is creating and contributing resources and materials to help build the STC brand and drive awareness. In April 2011, Microsoft created several, short public service announcement-type videos. Watch for more from the STOP. THINK. CONNECT. effort in the coming months.

We encourage youth, parents, educators, and businesses to visit STOP. THINK. CONNECT. and learn how you can help keep yourselves and others safer online.

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