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Managing Your E-Commerce Business, Second Edition
Author Brenda Kienan
Pages 448
Disk N/A
Level Beg/Int
Published 04/04/2001
ISBN 9780735612754
ISBN-10 0-7356-1275-7
Price(USD) $29.99
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About the Book

Get the tools and strategies that help your business thrive online!

What are the keys to a winning e-commerce site? If you’re an entrepreneur launching a new venture or you’re expanding your brick-and-mortar business to the Web, this book can help you make the right decisions to compete—and prosper—in the digital marketplace. Packed with new information and best practices, MANAGING YOUR E-COMMERCE BUSINESS, Second Edition, delivers the expert guidance you need to build and run a consumer or business-to-business solution using Microsoft® technologies and services. It’s a business guide—not a technical reference—but you’ll get conversant enough in the technology to choose the right tools and vendors to support your initiatives. Discover how to: • Plan and build your website—organizing the structure, content, front end, and back end • Understand what kind of operations require a database and transaction-processing system • Know what to ask designers, developers, and other contractors before you hire them • Learn ways to create a sticky site that helps build sales and keeps customers coming back • Apply the online marketing strategies that create a positive brand for your company, products, and services • Protect your online content through copyrights, trademarks, and licensing • Select the best content-management tools, and budget and allocate resources for ongoing site maintenance • Hear why good customer relationships are even more critical online—and get the tools and metrics for measuring your site’s success

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Last Updated: Friday, December 01, 2006