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E-Commerce Essentials with Microsoft® FrontPage® Version 2002
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Author |
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Greg Holden
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Pages |
320
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Disk |
N/A
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Level |
Beg/Int
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Published |
07/25/2001
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ISBN |
9780735613713
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ISBN-10 |
0-7356-1371-0
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Price(USD) |
$24.99
To see this book's discounted price, select a reseller below.
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Index
A
Access (Microsoft), 273-277
access packages, 58
Active Server Pages (ASP), 19, 66, 270, 275
ActiveX Data Objects (ADO), 270
adding and deleting pages, 218-220
adding features and functionality
catalog items, 153
Customer Manager, 220-223
customer service, 213-223
database, 270
keywords with <META> tag, 192
logo to Web site, 91-93
navigational links, 108-113
pages, 113-115
Search form to pages, 122
site map, 125-126
spreadsheets, 270
upgrading Web site, 265-278
add-ins and services
Commerce Manager, 59, 134-135, 138-139, 265
Customer Manager, 220-223
ListBot, 59
third-party, 277
Traffic Builder, 59
administering mailing lists, 238-239
ADO (ActiveX Data Objects), 270
Adobe Photoshop, 69-70
advertising, 5, 11, 97-99, 193-200, 227
affiliate programs, 5, 186, 198
affiliating (B2B), 5, 186, 198
Airborne Express, 173
AlertSite, 259
algorithms, 40
AllNetResearch, 26
almost-free Nano Merchant processing, 157-158
America Online (AOL) browser, 182
American Express credit card, 158-160
analysis reports, 207-212
announcement mailing list, 238
Apache Web server, 55
ASP (Active Server Pages), 19, 66, 270, 275
auction sites, 136, 148
authority, certification (CA), 41
AUTO Content, 255
automatic e-mail response, 74
automatic Web content, 253, 255
autoresponders 59, 76
@watch, 259
B
B2B, see Business-to-Business (B2B)
B2C, see Business-to-Consumer (B2C)
background color, 95
backing up files, 262
banner ads, 193-197
Banner Generator, 197
Banner Network, 194-195
bar, link, 111-113
bCentral
auctions, 136, 148
Commerce Manager, 59, 132-134, 269
Customer Manager, 220-223
e-commerce marketplace, 135
how-to instructions, 74
List Builder, 199
ListBot, 59
merchant credit card accounts, 38, 155
Order Manager, 161
Traffic Builder, 59
Web address, 2
Web hosting, 59
benchmarking, 178-184
best practices, credit cards, 44-47
blocking search engines, 263
borders, shared, 102-104, 111
bots, 59, 153
brand, 86, 90, 269
brokers, online payment, 160
Browser usage list, 210
browsers, 73, 75, 181-183, 204
BrowserWatch, 75, 181
building customer community, 225-242
business advantages of Web site, 11
business examples in text
eBalloon.com, 252-253
eBay, 230-231
Egghead.com, 38
General Tool & Repair, Inc., 164
Gold Claw Lobsters, 34
HotHotHot, 35
Husker Fever, 250
KWPN, 32-33
LittleBIG Man, 259
Metta, 18-19
MicroWINGS, 233
The Chocolate Vault, 132-133
The Meandering Path, 16-17, 158
Volkswagen, 227
WFMU, 250
business logos, 91-94, 97-99, 117
business tips
bCentral how-to instructions, 74
credit card logos, 117
credit card theft, 45-46
credit cards and Nano Merchant service, 158
e-mail lists, 74
fraud, 28
installing FastCounter, 202
linking to online order tracking services, 173
managing discussion topics, 238
merchant credit card accounts, 38, 155
month-to-month hosting option, 262
Netiquette, 237
online forums, 227
OutFront discussion forums for FrontPage users, 16
outsourcing Web site maintenance, 245
profiling your customers, 25
purging stale content, 255
resources on catalog design and user feedback, 129
Small Business Administration (SBA), 278
switching to bCentral for e-commerce services, 135
tax on Internet sales, 171
usability testing, 267
Usenet newsgroups, 199
user friendly Websites, 78
using Banner Network's Targeting feature, 196
using bCentral's KeyWords program, 193
Web consultant evaluation, 251
Web hosting service contracts, 261
Web site advertising, 11
Web-based forums, 229
Yahoo! "Picks of the Week", 268
Business-to-Business (B2B), 6-7, 185-200
Business-to-Consumer (B2C) characteristics of online shoppers, 5-6, 22
customer needs, 26-29
customer service area, 15
customer-driven content, 12
developing a customer base, 10
selling online to, 5
using testimonials, 9
C
CA (certification authority), 41
cable Internet connection, 62
calculating sales tax, 170-171
capacity, Web host, 56
capturing customer information with forms, 222
Cardservice International, 157-159
cart-and-check-out system, 15, 35, 50, 81
Cascading Style Sheets (CSS), 66
case studies
eBalloon.com, 252-253
eBay, 230-231
General Tool & Repair, Inc., 164
MicroWINGS, 233
The Chocolate Vault, 132-133
Catalog folder, 153
catalog, Web-based
creating product listings, 143-145
creating with E-commerce Wizard, 140-142
defined, 127
feature list, 15
Top 10 Lists, 209
updating, 130-131
Web site planning checklist, 50
Category page, 80
CDs (compact disks), 233
cell phones, 165
certificate, digital, 41
certification authority (CA), 41
ChangeDetection, 255
changing items in catalog, 153
changing placeholder text, 217
characteristics of online shoppers, 22
chargebacks, 45-46
charitable activities, 231
chat areas, 238, 240-241
checking links, 180-181
checklist, site planning, 49
check-out system, 15, 50, 81, 118-120
churn, 243
clip art, 73, 94-95
co-location, 261-262
color, 33, 95, 100-101
Commerce Manager, 59, 134-135, 138-139, 265
communications, customer-oriented, 36, 248-250
community forum, 51, 226
compact disks (CDs), 233
computer programming languages
HTML, 10, 65, 143, 191-192, 206
Java, 65
JavaScript, 10, 255
JScript, 277
XML, 66
Console, Seller, 145, 151
consumer base, developing, 10
Contact Us page, 217
content, 12, 95-96, 130-131, 243-255, 268
content testing, 178-184
cookies, 43-44
core pages, 50, 86-90
Corporate Presence Wizard, 86-90, 95-96, 125-126, 248
credit cards
bCentral processing, 158
fraudulent transactions, 45-46
merchant accounts, 38, 155-159, 169
Nano Merchant processing, 157-158
requirements for use, 37
criteria, sales, 146-147
cross-browser issues, 71
cross-channel selling, 11, 23, 81
cross-selling, 11, 23, 81
CSS (Cascading Style Sheets), 66
cumulative site index, 120
custom colors, 100
customer feedback, 230
Customer Manager, 59, 220-223
customer profiles, method, 30-31
customer relationship management
communications, 36, 96, 248-250
Customer Manager, 59, 220-223
customer service on Web, 15, 51, 213-223
e-mail to, 162-163, 198-199
StoreFront 5.0, 277
customer service and support, 213-223
customer-driven content, 12
customers
encouraging shoppers, 9
feedback, 248-250
loyalty of, 6, 227
managing contacts, 10, 36, 96
mobility, 22
needs, 26
privacy concerns, 42
profiling method, 25, 30-31
research tools, 23-24
customizing
Web sites, 91-93
Search results, 124
support pages, 216-223
CyberAtlas, 26
D
data privacy concerns, 37
Database Interface Wizard, 270, 276
Database Results Wizard, 272, 274-275
databases, 66, 269, 273
dedicated Web server, 261-262
deleting pages, 113-116, 218-219
depth and shallowness (Web site), 84-85
describing business or product, 96
design elements
business logos, 93-94
color palette, 100-101
empty space, 101
shared borders, 102-104
WordArt headings, 97-99
designing Web sites
e-commerce site, 75
effective Web catalogs, 129
home page mistakes, 119
makeovers, 267
developing a consumer base, 10
dialup Internet connection, 61-63
digest, 240
digital certificate, 41
digital signature, 42
Digital Subscriber Line (DSL), 62
direct e-mail, 198-199
direct Internet connection, 61-63
Discover credit card, 158
discussion forum, 234-235
Discussion Web Wizard, 234-236
discussion-based mailing list, 238
Disks, Redundant Array of Inexpensive (RAID), 267
document colors, 100
documentation, 263
domain name, 50-53, 58, 263
domain reporting, 204
DSL (Digital Subscriber Line), 62
Dutch auction, 148
E
ease of use, 23
eavesdropping, 24
eBalloon.com (case study), 252-253
eBay (case study), 230-231
e-commerce
designing Web site, 75
marketplace, 135
setting and evaluating goals, 3
site hosting, 60
Web site feature list, 15
E-commerce toolbar, 139
E-commerce Wizard, 136, 153
Egghead.com (business example), 38
electronic wallet services, 160
e-mail
branded, 269
direct to customer, 162, 198-199
group, 74
Internet Explorer, 73
ListBot, 59
Web host requirements, 56-57
empty space in page design, 101
encryption, 38-40, 166-167
English auction, 148
evaluation, 23, 51
Excel (Microsoft), 272-275
exchanging banner ads, 193-196
exchanging links, 197
exporting reports, 208-209
eXtensible Markup Language (XML), 66
F
Fair Credit Billing Act, 45
FAQ page, 221
FastCounter, 202-205
fax, orders and payments by, 160
feature list, 15
FedEx, 173, 223
feedback, 89, 248-250
Feedback form, 89
file formats, 69
files
backing up, 262
log, 201-204
transferring, 57
type reporting, 204
firewalls, 48
Fireworks (Macromedia), 69-70
Flash (Macromedia), 69-70
focus groups, 25
forms, 45-46, 89, 120, 156, 222, 262
Fpdb folder, 276
fraud, credit card, 45-46
free design tool downloads, 105-106
Frequently Asked Questions (FAQ) page, 217
FrontPage
Commerce Manager add-in, 59
Customer Support web forum, 237
e-commerce site testing, 175-184
graphics formats and software, 68-69
Search function, 120
selling through Web site, 149-153
Server Extensions, 19, 207
system requirements, 67
technologies supported, 65-66
Web hosting, 56-57, 59
WordArt, 97-99
functional testing, 178-184
G
GIF (Graphics Interchange Format)
adding logo to site, 91-95
catalog image size limitation, 144
creating banner ads, 195-197
FrontPage support, 65
graphics formats, 69
image resolution, 92
modifying pictures with toolbar, 104
goals, 3, 266
Gold Claw Lobsters (business example), 34
Graphic Interchange Format (GIF)
adding logo to site, 91-93
catalog image size limitation, 144
creating banner ads, 195-197
FrontPage support, 65
graphics formats, 69
image resolution, 92
modifying pictures with toolbar, 104
graphics
adding logo to site, 91-95
background color, 95
catalog image size limitations, 144
creating banner ads, 195-197
credit card company logos, 117
file formats, 69
inserting clip art, 94-95
makeover, 267
modifying pictures with toolbar, 104
programs, 68-69
guest books, 23-24
H
hackers, 38, 47
handheld devices, 165
handling returns, 170
HEAD tag (HTML), 190
headings, 96-99
hiring a site monitoring service, 259
hit counter, 205
host
e-commerce, 60
moving site to new, 262-263
Web, 55-60, 261-273
HotHotHot (business example), 35
HTML (Hypertext Markup Language), 10, 65, 143, 191-192, 206, 263
Husker Fever (business example), 250
hyperlinks, 76, 108-113
hypertext, 80
Hypertext Markup Language (HTML), 10, 65, 143, 191-192, 206, 263
I
ICab browser, 73
ICANN (Internet Corporation for Assigned Names), 53
IETF (Internet Engineering Task Force), 65
image files
background color, 95
catalog limitations, 146
creating banner ads, 195-197
credit card company logos, 117
inserting clip art, 94-95
logos, 91-94
modifying pictures with toolbar, 106
screen resolution, 92
incentives for customers, 36
incoming orders, 162-174
index, cumulative site, 120
index.htm, 214
indexing, 120, 263
information depth, 23
infrastructure, 52-60
installing Commerce Manager add-in, 138-139
installing FastCounter, 205-206
interactive catalog, 127
interactivity, 36, 127
Internet, 53, 61-63, 65
Internet Connection Wizard, 63
Internet Corporation for Assigned Names (ICANN), 53
Internet Explorer (Microsoft), 71-73, 181, 221
Internet Engineering Task Force (IETF), 65
Internet etiquette (Netiquette), 237
Internet Law & Policy Forum, 41
Internet Protocol (IP) address, 52
Internet Service Provider (ISP), 48, 58-63
interstitial ad, 193
IP (Internet Protocol) address, 52
ISP (Internet Service Provider), 48, 58-63
iSyndicate, 255
J
Java, 65
JavaScript, 10, 255
Joint Photographic Experts Group (JPEG) format, 65, 69, 92, 104, 144
JPEG (Joint Photographic Experts Group) format, 65, 69, 92, 104, 144
JScript bots, 277
K
key encryption, public, 40
keywords, 76, 122, 191-192
KeyWords program, 193
KWPN (business example), 32-33
L
LaGarde Software StoreFront 5.0, 277
link bar, 111-113
links, 76, 108-113, 180-181, 197, 247-248, 268
list administration service, 239
list administrator, 239
List Builder, 199
list of features, 15
List, Top 10, 209
ListBot, 59, 239
lists, mailing, 238-239
listservs, 59
LittleBIG Man (business example), 259
live database connection, 273
load testing, 178-184
log files, 201-204
logical site structure, 79
logos, 91-93, 97-99, 117
look-and-feel, Web site, 32
loyalty, customer, 6, 227
lurking (newsgroup behavior), 24
Lynx browser, 73
M
Macromedia Fireworks, 70
Macromedia Flash, 70
mailing list software, 239
mailing lists, 198-199, 238-239
maintaining old server location, 263
maintenance, discussion group, 237
makeover, site, 267
Manager, Customer, 220-222
managing customer relations, 9-10, 59, 96, 170, 248-250
manually entering order information, 167-169
market research and marketing, 23-24, 57, 201-204
marketplace, 135, 137, 146-147
markup languages
HTML, 10, 65-66, 143, 191-192, 206, 263
XML, 66
MasterCard International, 117, 158, 160
merchant credit card accounts, 38, 155-158, 169
message boards, 23-24, 230
message integrity, 39-40
META tag, 192, 263
metadata and keywords, 191-192
Metta (business example), 18-19
Microsoft Access, 273-276
Microsoft ActiveX Data Objects, 270
Microsoft bCentral
auctions, 136, 148
Commerce Manager, 59, 132-134, 269
Customer Manager, 220-222
e-commerce marketplace, 135
List Builder, 199
ListBot, 59
merchant credit card accounts, 38, 155
Order Manager, 161
Traffic Builder, 59
Web address, 2
Web hosting, 59
Microsoft Clip Gallery Live, 104
Microsoft Design Gallery Live, 70-71
Microsoft Excel, 2720-275
Microsoft Image Composer, 68-69
Microsoft Internet Explorer, 71-73, 181, 221
Microsoft Office XP, 67-69, 71-73
Microsoft Outlook Express, 73
Microsoft Passport, 148, 160
Microsoft PhotoDraw, 68-69
Microsoft Safe Internet, 39
Microsoft Visio, 68-69
Microsoft WebTV, 182
Microsoft Windows 97, 221
Microsoft Windows NT, 56
MicroWINGS (case study), 233
mirror image site files, 262
mistakes to avoid, 176-177
mobility, customer, 22
moderator, online, 232, 242
modifying pictures with toolbar, 104
monitor resolution, 181-182, 221
monitoring Web performance, 257-263
monthly-fee Merchant processing, 158
moving site to new host, 262-263
MSN Messenger, 240
N
Nano Merchant credit card processing, 157-158
NAP (Network Access Point), 261
navigation, 15, 76, 108-113, 120-124
Navigation view (FrontPage), 82, 115-117
navigational aids, 15
Net etiquette (Netiquette), 237
Netiquette, 237
Netscape Communicator, 181
Netscape Navigator, 72-73, 183
Network Access Point (NAP), 261
Network Solutions, Inc., 52
News Index, 255
news services, online, 255
newsgroups, 24, 199
newsletters, 198-199, 231
Nielsen's Page Paradigm, 80
O
obstacles to completing purchase transaction, 119-120
Office XP (Microsoft), 67-69, 71-73
online community, 51
online culture, 231
online moderator, 230, 242
online news services, 255
online payments, 155-160
online performance, evaluating, 51
open source software, 55
Opera browser, 73
operating systems, 210, 262
Operating Systems usage list, 210
opt out, 43
Order Manager, 161
order processing, 162-174
order tracking services, 175, 223
ordering by fax, 160
organizing a community forum, 228-231
orphan pages, 108-109
outages, service, 57, 258-260
P
Page Paradigm, Nielsen's, 80
pages, 108-110, 113-115, 218-219
Paint Shop Pro, 68-69
Payment and Shipping areas, 81
payments by fax, 160
PayPal, 160
performance, monitoring, 257-263
personalization, 32
phone lines, 68, 160
photos, 15
Photoshop (Adobe), 69-70
physical structure of Web site, 76, 86-90
Pictures toolbar, 104-105
pictures, modifying, 104
plug-ins, 73
PNG (Portable Network Graphics) format, 65, 69, 104
policy statements, 232
pop-up windows, 119
Portable Network Graphics (PNG) format, 65, 69, 104
predictability, customer concern, 22
premium content, 4
privacy, 26, 38-40, 42
Private Payments (American Express), 160
processing orders, 162-174
Product Description page, 81
products, 3, 8-9, 35, 81, 89, 128, 217
Products page, 221
Products/Services page, 89
programming languages
HTML,10, 65-66, 143, 191-192, 204, 263
Java, 65
JavaScript, 10, 255
JScript, 277
XML, 66
promotion, store, 6
protection strategies, fraud, 46
public-key encryption, 40
publishing files, 234
purchase path, 118-120
pure play Web business, 10
Q
Quick Win auction, 148
R
RAID (Redundant Array of Inexpensive Disks), 267
rates, shipping, 171-174
recompiling Text Index, 122
redesigning Web site, 266-278
Redundant Array of Inexpensive Disks (RAID), 267
referrer reporting, 204
Referring Domains usage list, 210
Referring URLs usage list, 210
registering Web site with search engines, 187
relational databases, 273-276
reliability, Web host, 57
reporting options, 204
reports, exporting, 208-209
resolution, 181-182
returns, handling, 170
roadblocks to completing purchase transaction, 119-120
S
safety, 27
sales, 27, 36, 118-120, 162-170
sales catalog, 15, 127, 140-142
sales channels, 145-153
sales tax, 170
scaling up Web site, 265-278
ScreamingMedia, 259
screen resolution, 181-182, 221
scripting languages
ASP, 66
JavaScript, 10, 255
JScript, 277
search
boxes, 262
engines, 186-192, 263
function, 120
path, 120-124
results, 124
Search Form template, 87, 120
Search page, 217
Search Strings usage list, 210
searchability, Web site, 76, 89
Secure Sockets Layer (SSL), 39-40
secure transactions, 41-42
security, 37, 40-42
selecting departments, 140-142
self-hosting a Web site, 55
Seller Console, 145, 151
selling, 3-5, 11, 149-153
Server Extensions, FrontPage, 19, 56, 207
servers, 19, 39-40, 47-48, 52, 55-57, 261-263, 273
service outages, 57, 258-260
Service Requests page, 217
setting site maintenance schedule, 246-247
shallowness and depth (Web site), 84-85
shared borders, 102-104
SharePoint Team Services, 105
shipping rates, 171-174
shoppers, 9, 227, see also customers
shopping carts, 35, 50, 119
signature, digital 42
simplicity in site structure, 76
site
map, 79-80, 125-126
monitoring software, 258-259
navigation, 15, 23, 79-80, 125-126
planning checklist, 49
traffic, 185, 201-204
Site Summary, 180
software, 47, 68-69, 239, 258-259
spreadsheets, 270-272
SSL (Secure Sockets Layer), 39-40
standard colors palette, 100
statement of policy, 232
static database information, 273
statistics, log file, 201-204
Stealth Promotions, 255
stickiness, 230
stop words, 120
storage space, Web host, 56-57
StoreFront 5.0 (LaGarde), 277
strategies, sales, 118-120
streamlining purchase process, 35
submitting sites to search engines, 186
subscriptions, selling, 4
suffixes, domain name, 53
Suggestions page, 217
T
tab-delimited text files, 89
Table of Contents page, 89, 125
takeover ad, 193
talking to Web host, 261
tax, sales, 170
technical notes
ASP, 275
Fpdb folder, 276
technical support, 57, 262
technical tips
add tasks from within Tasks view, 247
adding pages, 114
applying background colors with themes, 101
bcc: address box, 239
block search engines, 263
browsers, 182
BrowserWatch, 181
cookies, 44
customer support pages, 215
Database Results Wizard, 272
disappearing links, 248
Discussion Web Wizard, 231
encryption code, 166
exporting reports, 208-209
FrontPage Server Extensions, 19
host server reliability and site performance, 181
implementing FrontPage support, 66
investigating technical support, 262
limiting Search, 120
message alert for incoming orders, 167
requirements for banner ad GIFs, 194
requirements for chat areas, 242
resizing images, 93
Search form properties, 123
server requirement for feedback forms, 250
storing customer information on host computer, 158
system requirements for Customer Manager, 221
testing and migrating e-commerce site, 177
threaded replies in discussion forums, 235
Top 10 Lists, 209
Usage Reports, 207
using Catalog templates and Catalog folder, 153
using wizards, 88
verifying hyperlinks, 180
telecommunications, 68, 160, 165
templates, 12, 86-90, 120, 153, 222, 248
testimonials, 9
testing, 50, 175-184, 263
text files, 95-100, 217
Text Index, 120-123
text-only browser (Lynx), 73
textual links, 109-110
The Chocolate Vault (case study), 132-133
The Meandering Path (business example), 16-17, 158
themes, 86-90, 100, 249-250
third-party content, 9, 252
third-party resources, 276
threads, in discussion forums, 24, 235
toolbars, 104-105, 139
Top 10 List, 209
tracking customer activity, 51
tracking merchandise, 269
tracking orders, 223
Traffic Builder, 59, 194
traffic, Web site, 185
transaction-risk scoring software, 47
transactions, 41-42, 117-120
transparency (graphics), 95
TRUSTe, 38, 42
typographical effects, 98-99
U
United Parcel Service, 173, 223
updating
content, 130-131
links, 247-248
Web site, 243-244
upgrading Web site, 265-278
up-selling, 81
usability and usability testing, 50-51, 76, 267
Usage Analysis Reports, 207-212
usage level, evaluating, 51, 201-212
Usenet, 24-25, 194
user friendly Websites, 76
V
verification services, 46
VeriSign, 38
Virtual Private Network (VPN), 48
Visa International (credit card), 117, 158
Visited Pages usage list, 210
Visiting Users usage list, 210
Volkswagen (business example in text), 227
voluntary registration, 43
VPN (Virtual Private Network), 48
W
W3C (World Wide Web Consortium), 65
Web components, 66, 122-123, 253-254, 270
Web host, 55-60
Web server, 52
Web site
business advantages, 11
design paradigm, 80
evaluation criteria, 23
feature list, 15
framework, 12
makeover, 267
making site map, 82-83
moving to new host, 262-263
planning checklist, 49
policy statements, 232
service outages, 258-260
shallowness and depth, 84-85
site logs and usage reports, 201-212
stickiness, 230
structure, 76
upgrading, 265-278
Web Site Manager, 251
Web site visitor registration, 43
Web standards, 39-40, 66
Web-based catalog,15, 50, 127, 130-131, 140-145, 209
WebTV, 182
Welcome page, 15, 80
WFMU (business example), 250
What's New page, 89, 217
white space, 101
Windows NT, 56
wizards
Corporate Presence Wizard, 86-90, 95-96, 125-126, 248
Database Interface Wizard, 270, 276
Database Results Wizard, 272
Discussion Web Wizard, 231, 234-235
E-commerce Wizard, 140-142, 153
Internet Connection Wizard, 63
using wizards, 14, 88
Word list, 124
WordArt, 97-99
World Wide Web
advantages for business, 11
e-commerce site feature list, 15
pure play business, 10
site evaluation criteria, 23
site framework, 12
SSL standard, 39-40
World Wide Web Consortium (W3C), 65
writing for the Web, 96-97
X
XML (eXtensible Markup Language), 66
z
zero-liability programs, 45
Last Updated: August 16, 2001
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