|
|
 |
|
|
|
E-Commerce Essentials with Microsoft® FrontPage® Version 2002
|
|
|
Author |
|
Greg Holden
|
|
|
Pages |
320
|
|
Disk |
N/A
|
|
Level |
Beg/Int
|
|
Published |
07/25/2001
|
|
ISBN |
9780735613713
|
|
ISBN-10 |
0-7356-1371-0
|
|
Price(USD) |
$24.99
To see this book's discounted price, select a reseller below.
|
|
|
|
|
|
|
|
|
Chapter 7: Adding Search and Navigation Links
Chapter 7 Adding Search and Navigation Links
Form follows function, or so the saying goes. The person who first uttered this maxim wasn't familiar with e-commerce. When it comes to buying and selling online, you might say that form follows functionality. Good form means that you put the content your customers need where they can find it. If they can't find it on your site, it might as well not be there.
Take a moment to review what you've done to this point. You identified the purpose of your site and profiled your primary customers. You obtained an Internet connection and found a Web host. You obtained a domain name and, in Chapter 6, you created the core pages of your site using the Corporate Presence Wizard. Now, you can compare the pages you have to the site map you created in Chapter 6.
The way your site looks is important, but if the content isn't useful and the pages are not easy to navigate, no one sticks around long enough to admire your bright colors and eye-catching graphics. Your goal is for shoppers to quickly find what they're looking for and make a purchase. In this chapter, you will compare your planned structure with the real one you created, add the ability to search the contents of the site, and make sure you have provided all the possible means of moving around the site that your visitor might want.
Next
Last Updated: August 16, 2001
|
