Business Intelligence

Author Elizabeth Vitt, Michael Luckevich, Stacia Misner Pages 224 Disk N/A Level All Levels Published 04/17/2002 ISBN 9780735616271 ISBN-10 0-7356-1627-2 Price(USD) $39.99 To see this book's discounted price, select a reseller below.	More Information About the Book Table of Contents Sample Chapter Index Related Series About the Author Support: Book & CD Rate this book

Table of Contents

About the Authors	vii
Foreword	ix
Introduction	xiii
Our Assumptions About You	xiii
Organization of the Book	xiv
Acknowledgments	xiv
PART I   BUSINESS INTELLIGENCE FOUNDATIONS	1
PROLOGUE: The Mystery on Lovesick Lake	3
1   Understanding Business Intelligence	13
Describing Business Intelligence	13
Defining the BI Cycle	17
Enabling Business Intelligence	23
Summary	27
2   Bridging the Analysis Gap	29
Multidimensional Analysis	29
Operational Systems	31
Business Intelligence Systems	34
Summary	47
3   Defining BI Technologies	49
The High-Level View	49
Reporting and Analysis	53
The Data Warehouse	60
Summary	63
PART II   BUSINESS INTELLIGENCE CASE STUDIES	65
4   Improving Operational Efficiency—Audi AG	67
Company Background	67
Business Requirements	68
The Solution	70
Solution Benefits	71

Future Plans	72
Summary	73
5   Maximizing Profitability—The Frank Russell Company	75
Company Background	75
Business Requirements	76
The Picasso Solution	78
The Einstein Solution: Building on Success	81
Summary	83
6   Impacting the Bottom Line—CompUSA Inc.	85
Company Background	85
Business Requirements	86
The Solution	88
Solution Benefits	90
Project Challenges	92
Lessons Learned	93
Future Plans	93
Summary	94
7   Keeping Customers Loyal—Disco S.A.	95
Company Background	95
Business Requirements	96
The Solution	97
Solution Benefits	100
Project Challenges	101
Summary	102
8   Managing Seasonal Variability—Cascade Designs	103
Company Background	104
Business Requirements	105
The Solution	107
Solution Benefits	108
Lessons Learned	109

Future Plans	110
Summary	110
PART III   A BUSINESS INTELLIGENCE ROADMAP	111
9   Identifying BI Opportunities	113
Doing Your Homework	113
Sharing and Collecting Ideas	122
Evaluating Alternatives	128
Summary	142
10   Implementing a BI Solution	145
An Implementation Strategy	145
The Fundamental Decisions	151
Summary	174
CONCLUSION	175
APPENDIX A   Microsoft Data Warehousing Framework	177
SQL Server	177
Data Analyzer	181
Microsoft Business Intelligence Accelerator	182
Data Warehousing Alliance	184
GLOSSARY	185
BIBLIOGRAPHY	193
INDEX	195

Last Updated: April 10, 2002

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