Windows 7 Campaigns
| Why Sell Windows 7 Professional
| Windows 7 ROI
| Windows 7 Marketing Resources
Customers who purchase a qualifying Windows 7 PC from 2 June 2012 to 31 January 2013 can get a copy of Windows 8 when it becomes available. Marketing resources have been created specifically to help you communicate with your customers about this offer, including these materials:
- Online materials for your website and emails.
- Visual merchandising tools for your retail location.
- Training resources for your sales team.
Get Windows Upgrade Offer details.
The Windows 7 Value Pack is a free DVD that you can either give to customers when they purchase a Windows 7 PC or include in the images that you build for Windows 7 PCs. It includes:
- Microsoft Security Essentials
- Windows Live Essentials
- Bing Bar
- Internet Explorer 9
- Language Interface Packs for Windows 7
All software is in one place, along with an easy-to-use menu in the customer’s preferred language. It is an ideal offer for you to include with their purchases of new Windows 7 PCs.
Learn more about the Windows 7 Value Pack.
Microsoft has created two campaigns to help you promote Windows 7 now. The first helps you sell Windows 7 and Microsoft Office 2010 to students and parents. The other helps you talk to small-business customers about upgrading to Windows 7 Professional.
With the Back to School campaign you can talk with students and parents about the benefits of upgrading to Windows 7 with either Office Home and Student 2010 or Office University 2010 on a new PC.
Get Back to School campaign tools.
Work styles have changed. Support for Windows XP will end in April 2014. The Work Smart campaign helps your customers understand how upgrading to a new Windows 7 Professional PC can help their businesses.
Get Work Smart campaign tools.
Now is the time to preinstall Windows 7 Professional on to new PCs and migrate the PCs your customers already own to Windows 7. The resources below will help you successfully market Windows 7 Professional to your small and mid-sized business customers.
IDC, a global provider of market intelligence, looks at operational costs of Windows 7 experienced by real small and mid-sized customers. It also compares these costs against Windows XP.
Use these resources to talk to your customers about Windows 7 ROI:
The Microsoft Windows 7 ROI tool, can help you have ROI-driven conversations with your business customers and credibly sell the costs and benefits of the Windows 7 operating system. Use the "Lite" version for fast results and "Advanced" for deeper engagement and customisation.