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Back To School

Get Ready for Back to School

The Back to School campaign helps you sell the combined value of Windows 7 and Microsoft Office 2010 on new PCs to students of all ages. It includes:

  • “Better together” messaging.
  • Marketing and sales materials for reaching students in primary and secondary school and higher education during the critical “back to school” season.

Take advantage of the momentum started with the holiday and post-holiday seasons. Talk to students and parents now about the benefits of upgrading to Windows 7 with Office 2010 on a new PC.

The Opportunity

Education is a key factor in the transition between childhood and adulthood, family and independence, and schoolwork and a new social world. It’s a time when new, exciting and challenging connections between people, places and experiences are being created. This campaign helps you show your customers how technology can help students make the most of this unique experience—both on and off campus.

Marketing Resources

Microsoft has created customisable marketing materials to help you reach two types of customers with the Back to School campaign:

  • Higher education. Focuses on the benefits of Windows 7 and Microsoft Office University 2010.
  • Primary and secondary school. Focuses on the benefits of Windows 7 and Microsoft Office Home and Student 2010.

Higher Education

These following resources target students in higher education and feature the partnership between Windows 7 and Microsoft Office University 2010. Choose from customisable and ready-to-use materials.

Resource Description
Campaign Overview

.pptx 4.46 MB
Presentation provides overview of campaign messaging and marketing assets. Available in US-English only.
Messaging

.docx 26 KB
Campaign messaging for primary and secondary school and higher education. Available in US-English only.
Flyer

.zip 42.0 MB
Customisable flyer with an offer drives sales of a new PC with Windows 7 and Office University 2010 at the point of sale. Available in US-English only.
Fact Tag

.zip 13.1 MB
Customisable fact tag reinforces the value of a new PC with Windows 7 and Office University 2010 at the point of sale. Ready-to-use version also included. Available in US-English only.
Poster

.zip 31.2 MB
Customisable poster reinforces the value of a new Windows 7 PC running Office University 2010. Ready-to-use version also included. Available in US-English only.
Customisable banner ads drive traffic to your Windows PC landing page or campaign page. Sizes include: 90x230, 130x80, 300x250, and 540x200. Ready-to-use banners also included. Available in US-English only.
Customisable banner ads drive traffic to your Windows PC landing page or campaign page. Sizes include: 300x250 and 540x200. Ready-to-use banners also included. Available in US-English only.
Email

.zip 8.8 MB
Customisable email message drives traffic to your Windows PC landing page or campaign page. Ready-to-use template also included. Available in US-English only.
Syndicated Web Assets
*
.zip 58.1 MB
Banners and a microsite drive online traffic. The microsite includes fun and useful Windows 7 and Office 2010 videos for students. Available in US-English only.

* Web syndication assets are also available on Digital Commerce and Campaign (DCCN). After completing a quick registration, follow these steps to download the assets:

  1. Select the Start Syndicating tab on your user information page.
  2. Select Consumer from the Audience menu located in the upper left side of the screen.
  3. Click Applications and Services or Core PC from the navigation tabs on the left side.
  4. If you selected Applications and Services, choose Windows Live or Internet Explorer.
  5. If you selected Core PC, choose Windows or Office.

Primary and Secondary School

The following resources target primary and secondary school-aged students and feature the partnership between Windows 7 and Microsoft Office Home and Student 2010. Choose from customisable and ready-to-use materials.

Resource Description
Campaign Overview

.pptx 4.46 MB
Presentation provides overview of campaign messaging and marketing assets. Available in US-English only.
Messaging

.docx 26 KB
Campaign messaging for primary and secondary school and higher education. Available in US-English only.
Flyer

.zip 48.0 MB
Customisable flyer with an offer to drive sales of a new PC with Windows 7 and Office Home and Student 2010 at point-of-sale. Available in US-English only.
Fact Tag

.zip 15.9 MB
Customisable fact tag to reinforce the value of a new PC with Windows 7 and Office Home and Student 2010 at point-of-sale. Ready-to-use version also included. Available in US-English only.
Poster

.zip 38.4 MB
Customisable poster to reinforce the value of a new Windows 7 PC running Office Home and Student 2010. Ready-to-use version also included. Available in US-English only.
Customisable banner ads to drive traffic to your Windows PC landing page or campaign page. Sizes include: 90x230, 130x80, 300x250, and 540x200. Ready-to-use banners also included. Available in US-English only.
Customisable banner ads to drive traffic to your Windows PC landing page or campaign page. Sizes include: 300x250 and 540x200. Ready-to-use banners also included. Available in US-English only.
Email

.zip 7.5 MB
Customisable email message to drive traffic to your Windows PC landing page or campaign page. Ready-to-use template also included. Available in US-English only.

Additional materials are also available to help you sell Microsoft Office Home and Student 2010 to parents who want to equip their primary and secondary school-aged children with the right tools for school.

Promo Zone
Give Them PCs That Are Ready for School