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Campaign overview

The Virtualisation campaign is designed to help midsize businesses—those with 25 to 75 PCs and 1 to 5 servers—to upgrade or get started with virtualisation. It enables you to drive successful conversations with business decision makers in these organisations and show them how Windows Server 2012 Datacentre can provide these benefits:

  • Simplify IT.
  • Save money.
  • Grow their business.

Business opportunity

Small and midsize businesses (SMBs) are adopting virtualisation at a very aggressive pace. In 2012, slightly more than 75 per cent of midsize businesses expect to use server virtualisation broadly.1 Windows Server 2012 is a familiar, complete and cost-effective solution that is specifically designed to meet this need.

Windows Server 2012 Datacentre is designed to provide these solutions for midsize businesses:

  • Get the most out of their existing resources.
  • Help ensure continuous availability.
  • Reduce the overall complexity of their physical and virtual IT environments so they can focus on proactively growing their businesses.

When customers purchase Windows Server 2012 Datacentre, you’ll also have valuable opportunities to provide additional managed services, as well as to cross-sell and upsell across Microsoft products and services.

Virtualisation campaign resources

Resource Description
Use this customer presentation to introduce and drive virtualisation and upgrade opportunities within midsize businesses.
Discussion Guide

.docx 69.3 KB
Use this guide to facilitate productive conversations with IT decision makers who are considering options for virtualisation and upgrades.
Data Sheet

.docx 102 KB
Use this data sheet to provide additional data and sales resources when you promote Microsoft server solutions as the right choice for small businesses.
Telesales Guide

.docx 110 KB
Use this telesales guide when talking with mid-market customers about the business benefits of simplifying and modernising IT environments with Windows Server 2012.
Web Banners

.zip 363 KB
Drive traffic to your Virtualisation campaign page with these banners.

1 Browning, James A. and Alan Dayley. “User Survey Analysis: Next Steps for Server Virtualisation in the Midmarket.” Gartner, Inc., 21 October 2010.

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