Authorized OEM Distributor Incentives Program

The Authorized OEM Distributor Incentives Program is a marketing reimbursement program that provides you with incentive funds for promoting genuine Microsoft products.

Program Profile

Authorized OEM Distributor Incentives Program

The Authorized OEM Distributor Incentives Program provides reimbursement to participating Microsoft Authorized OEM Distributors to help differentiate and build market awareness for the authorized distribution of genuine Microsoft products. Reimbursements generated through the program help cover your costs associated with marketing, readiness, and rebate activities to support:

  • Demand generation. Advertising with a broad reach.
  • Market development. Marketing and business development activities designed for specific audiences.
  • Partner readiness. Training, readiness, and personnel development to raise your Microsoft technology expertise.
  • Rebates. Payments from claims that do not require evidence of completing marketing activities.

Getting Started

If you meet the eligibility requirements, your Microsoft account manager or marketing manager can invite you to register. As a member of the Authorized OEM Distributor Incentives Program, you will have access to the Channel Incentive Platform to help you efficiently manage your incentive funds.

Get started today in the reimbursement program that’s right for you. Contact the Microsoft OEM Operations Help team, your Microsoft account manager, or your marketing manager if you have additional questions.

Program Details – FY12 H2 Period (January 1–June 30, 2012)

Program Features Reseller Incentives Program Reseller Rebate Program
Eligibility
  • Must have an active FY12 OEM Associate Distributor Channel Agreement with Microsoft
  • Cannot be participating in the OEM Reseller Rebate program

    -OR-

  • Must meet the six-month purchase minimum in at least one product family
  • Must be enrolled in the Microsoft Partner Network
  • Must meet the technical certification requirements
  • Cannot be participating in the OEM Reseller Rebates Program
  • Must meet the three-month purchase minimum in at least one product family
  • Must be enrolled in the Microsoft Partner Network
  • Cannot be participating in the OEM Reseller Incentives Program
Funds Eligible OEM resellers accrue funds in U.S. dollars based on FY12 H1 (July 1–December 31, 2011) net purchases of qualifying reseller software licenses purchased from Microsoft OEM Authorized Distributors. Eligible OEM resellers accrue funds in U.S. dollars based on FY12 H1 (July–December 31, 2011) net purchases of qualifying reseller software licenses purchased from Microsoft OEM Authorized Distributors.
Reimbursement Activities Participating OEM resellers request reimbursement from Incentive funds for any combination of marketing and readiness activities as specified in the Incentives Program Guidebook. The rate of reimbursement for approved claims is 100 percent, up to the amount of available funds. Approved rebates will be awarded up to the amount of available program funds.
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