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Situation
Solution
Benefits
SituationUnderstanding internal and market data is crucial when launching new products, measuring campaigns and promotions, optimizing prices, and managing sales force and channel strategies. Sales and marketing professionals need faster and more effective data analysis tools to make better decisions and improve products and services. A sales and marketing analysis solution helps turn sales data into business intelligence that impacts the effectiveness of sales and marketing organizations. Such a solution can give these organizations the ability to accurately and continually measure progress against targets and goals and thus drive better business performance. Sales and marketing organizations typically face the following challenges: | • | Inability to quickly access, manipulate, and gain insight from sales and marketing data | | • | Inefficient data aggregation and analysis processes | | • | Poor decision-making due to inflexible data | | • | Less effective collaboration between sales and marketing departments |
SolutionSales and marketing analytics solutions built using the 2007 Microsoft Office system can improve operational efficiency, enable business decision makers to track key performance indicators, provide a deeper understanding of performance data, and facilitate adjustments to business plans. Solutions built using Microsoft Office can minimize required training, result in lower total cost of ownership (TCO), and deliver rapid, tangible ROI. A solution based on the 2007 Microsoft Office system can help deliver: Simplified Data Access | • | Users can build their own reports and views without IT intervention | | • | Macros and queries can be automated or run instantly | | • | Data is accessible through the familiar interfaces of Office Excel and Office SharePoint Server |
Streamlined Data Analysis | • | Users can more easily pull data from different systems | | • | Users have a variety of Microsoft services and technologies (such as SQL Server and Office Excel) to analyze the data | | • | Real-time data improves visibility into corporate performance |
Improved Decision Making | • | Users can drill down in reports and explore the data for deeper insight into the business | | • | Share summaries and details by delivering real-time data in familiar formats to different user groups and roles through SharePoint Web Parts and dashboards | | • | Custom views and dashboards can help track performance against goals |
Effective Collaboration | • | Streamline access to information and communications—real-time, informal, and structured | | • | Connect people across different teams and locations | | • | Centralize team-based collaboration with roles-based portals |
BenefitsBy adopting a sales and marketing analytics solution based on the 2007 Microsoft Office system, a company can attain the following benefits: | • | Interactive analysis that lets users drill down in reports | | • | Enhanced visibility into corporate performance | | • | Quicker response times for reports and queries from databases on disparate systems | | • | Improved accuracy without re-keying or re-importing data | | • | Centralized, portal-based collaboration |
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