Cloud Innovators

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SADA Systems Inc. Enables Businesses for Growth on the Cloud

SADA Release

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It has been said that the only thing constant is change. In a world where technology advancements race by in a blur, SADA Systems Inc. is helping its clients grow their businesses by anticipating the next big thing. While the information technology industry is currently experiencing a boom in software as a service and “cloud” computing, it was not that long ago these concepts were unheard of, with SADA Systems blazing a trail toward this new way of thinking.

Founded in North Hollywood, California, in 2000, SADA had a strong vision for building its business based on the concept of managing IT services on the cloud — before the term “cloud” was even used to describe these off-premise technology solutions. In the years since, technology has left rooms full of server towers behind and moved the IT business into the ether of the Web — proving SADA’s vision correct. They have become adept at not only anticipating new trends, but in also helping clients port their businesses into the new world to the point of becoming one of the top firms in the deployment of cloud-based platforms, such as Microsoft’s Office 365.


Tony Safoian, CEO of SADA Systems
“Our roots are traditional in nature,” said Tony Safoian, CEO of SADA Systems. “SADA’s first project was a custom application and our company was formed around this customer. We were literally a bootstrap company from day one and that remains part of our core. We always have to be really efficient in terms of how we grow, invest, and how we operate.”

It was clear to Safoian at an early stage that the cloud was key to his company’s future. Although any change holds risks, SADA’s team envisioned the long-term potential and opted to seize the opportunity to stay on the forefront by enhancing its product offerings to clients. The bold move let the company stay true to its core of delivering best-of-breed technology solutions.

SADA Systems became one of the first launch partners for multiple cloud-based products both in the United States and worldwide, moving from a regional player to a global service provider. This early involvement established SADA as a leader in the marketplace, and its innovative approach made them a perfect fit for Microsoft’s growing cloud initiatives.

A Microsoft partner since 2000 and a Gold Partner since 2003, SADA had a limited engagement with the software company until 2009 when Microsoft introduced BPOS (Business Productivity Online Suite). Now, with the introduction of Office 365, SADA is seeing more clients come onto the cloud and is looking for additional opportunities to leverage its strategic value to a business.

That is how SADA came to be in the change management business. The company is not afraid to ask provocative questions, such as “Why are you in the data center business?” or “What value is having a backup administrator providing for the top or bottom line of your business?”

“We are true solution sellers at heart and we don’t go into any opportunity with preconceived notions,” said Niv Dolgin, SADA System’s Director of IT Services. “We are truly partnering with our clients and treating them like an extension of us and we are an extension of their IT staff.”

SADA’s cloud-based solutions offer clients significant flexibility and efficiency, but its exact deployment depends heavily on circumstances unique to each individual client. That is where SADA’s expertise truly shines.

Businesses are increasingly turning to cloud-based solutions because they offer flexibility, scalability and security that had not been available previously. Nowhere has this case been more clearly made than in SADA’s recent engagement with one of the world’s leading telecommunications network testing companies. This rapidly-growing and immensely technical customer had a “sophisticated” infrastructure and a desire to move to the cloud. Despite their determination to move to a managed-services solution, the prospect of complicated data migrations and productivity interruptions was cause for hesitation.

However, a fire caused a major power outage to the company’s data center that led to an outage that lasted for 48 hours. In their fast-paced business, this outage was unacceptable.


Patrick Watson, SADA Systems Account Manager
“From that point in time they knew they did not want to be in the business of running a data center,” said Patrick Watson, SADA Systems Account Manager. “It is one of the biggest benefits of the cloud: to have that fail-over available and to know that you are backed-up and can be back up-and-running in an hour.”

The client was able to leverage SADA’s experience and expertise as a Microsoft Partner to develop a solution. While that near-catastrophic fire expedited the change, the customer also had day-to-day operational needs that also made the cloud their choice moving forward. These needs are core to the company’s business and directly impact growth.

“They have a huge mergers and acquisitions process — they are constantly acquiring new business,” Watson said. “So the scalability of Office 365 made acquiring new employees and adding them to the system a lot easier. The Microsoft solution overall provides everyone with essentially a seamless transition.”

But, it was a spur-of-the-moment demonstration of Office 365’s collaboration tools that really captured the nature of the change that was in store putting the customer on the path for a full migration that would take advantage of the cloud in ways they had not anticipated.


Patrick Watson, SADA Systems Account Manager
“Our customer’s CIO initiated a point-to-point call with me via Microsoft’s Lync,” Dolgin said. “He had one of his business partners with him and he wanted me to show him the power of Lync. Immediately, we were able to set up a video conference to demonstrate how easily and quickly you can initiate these meetings not only between their own employees, but across the state or across the globe.”

That on-the-spot demonstration provided the perfect opportunity for the customer to see the value of Lync in communication and its ability to empower employees to be more constructive. It has since become a major corporate initiative for its employees to take full advantage of this new tool.

“It is this sort of micro-revelation we see all of the time,” Dolgin said. “Often the customer’s literally say ‘Wow!’ when they see what these products can do.”