Application Platform Optimization enables you to drive the business forward by quickly delivering connected, flexible, and highly secure applications. It provides a user-centric experience, helping amplify the productivity and efficiency of your employees and improving the customer experience; fast and easy integration across existing software and new Web-based applications; and the ability to connect mission-critical applications while providing Internet-class scalability and robust performance.

Each Optimization model includes specific technical capabilities that provide a comprehensive set of solutions to help advance a customer’s infrastructure and platform Optimization levels. The Application Platform Optimization model defines five capabilities that are necessary to build a more agile application platform.

User Experience

This capability defines how user experience should be included as part of design and development of applications to improve usability of applications while providing a richer interface regardless of what platform the application is being developed for (Web, rich client applications, smart devices and more).

Business Intelligence

The Microsoft® vision for Business Intelligence (BI) is to help you improve your organization's success by providing business insights to all employees leading to better, faster, more relevant decisions. Microsoft continues to invest heavily in BI. Key investment areas across Microsoft for BI include performance management, collaboration, visualization, analysis and reporting, data mining, data integration, data warehousing, and development.

Service-Oriented Architecture (SOA) and Business Process

Business Process Management (BPM) technology integrates heterogeneous systems (Enterprise Application Integration or EAI) between organizations and trading partners and manages processes (such as BPM) that span people, partners, and software services. Microsoft BizTalk® Server provides these capabilities, along with easy administration and management functionality "in the box," enabling you to build and deploy business process management solutions that drive increased efficiency, growth, and competitive advantage.

Data Management

This capability describes things you should consider when implementing an integrated data management and analysis solution that can enable your organizations to reliably manage mission-critical information and confidently run today's increasingly complex business applications.