| Manila, Philippines, 2 March 2006 - Microsoft
Philippines today announced the local availability of Microsoft Dynamics™
CRM 3.0, the highly anticipated new release of Microsoft’s customer
relationship management (CRM) solution for small businesses, midsize
companies and large enterprises. Microsoft CRM provides a complete
suite of powerful marketing, sales and service capabilities, all with
a familiar and consistent user experience based on Microsoft®
Office and Microsoft Office Outlook®. Extensive new configuration,
customization and integration capabilities make it easy for customers
and partners to deploy highly tailored solutions that drive measurable
business results and offer a low total cost of ownership.
The product is offered in a Professional Edition and a Small Business
Edition, and was first launched in the United States of America
in December 2005.
“Businesses demand a CRM solution that is easy to use, adaptable
and affordable,” said Edd Cabardo, Mid Market Marketing Manager
of Microsoft Philippines. “Microsoft Dynamics CRM 3.0 delivers
a major breakthrough in the CRM marketplace. With its native Microsoft
Office and Outlook experience and a flexible platform that gives
customers a true choice of deployment options, we are bringing the
power of CRM to information workers, enabling them to better understand
their customers, be more productive and have a positive impact on
their business’ bottom line.”
Addressing the Key Needs in the CRM Market Today
Microsoft CRM is built to address the three key challenges that
determine the success or failure of most CRM initiatives: user adoption,
business fit and total cost of ownership.
• Works the way you do. Microsoft CRM drives high user adoption
by delivering roles-based CRM capabilities within a native Microsoft
Office and Outlook experience. Users can choose to use a rich Outlook
client or access the system through a browser-based client or a
• Works the way your business does. Microsoft CRM easily adapts
to each company’s unique needs. Powerful event-driven workflow
capabilities drive consistent process execution across the organization,
and powerful reporting and analytics capabilities based on Microsoft
Excel® and SQL Server™ Reporting Services offer real-time
visibility into every business process and customer interaction.
|| • Works the way technology should.
Microsoft CRM delivers a low total cost of ownership by offering a
highly flexible and configurable platform built on Web services and
other standard tools and technologies.
Focus Expands to Address Large Enterprise Customers
In addition to serving the needs of small and midsize businesses,
Microsoft CRM’s breakthrough usability, flexibility and cost
benefits are generating significant interest from enterprise customers
as well as global systems integrators.
New Small Business Edition Delivering Power and Simplicity
The new release of Microsoft CRM offers a new version designed
for small businesses. The new Small Business Edition is designed
to run on Microsoft Windows® Small Business Server (SBS) and
offers a full CRM suite that can be installed with just 10 clicks.
It provides wizard-driven configuration of the application, integrates
tightly with SBS features such as fax management and integrated
server management, and offers an easy migration path from Microsoft
Office Outlook 2003 with Business Contact Manager.
Giving Customers a Choice of Deployment Models
As of Jan. 1, 2006, Microsoft offers subscription-based licensing
to partners that deliver hosted solutions based on Microsoft CRM.
This continues Microsoft’s strong commitment to providing
a choice of flexible and affordable CRM functionality in both on-premise
and hosted deployment models. Since the same code is used in both
models, customers can choose whichever deployment model fits their
business and technical requirements at any point in time.
Microsoft CRM has already been deployed by and is delivering results
for a select group of small businesses, midsize companies and large
enterprises around the world. These early adopter customers include
companies such as Absolute Software Corp., CommtechWireless, Corrilian
Corp., Essex Medical & Forensic Services Ltd., Greater Twin
Cities United Way, Grosvenor Property Management, H&R Block,
Perot Systems Corp., Phillips Enabling Technologies Group, Tourism
Whistler and Volvo Baumaschinen Österreich GmbH.
In the Philippines, early adopter is Pfizer, Inc.