After posting an 80% increase in subsidiary manpower, Microsoft Philippines announces another major development in its local business with the opening of an office in Cebu this June 2006.
"The Visayas and Mindanao markets are very important to our business, definitely contributing to the phenomenal growth that we have had in the current year alone. With the competitive Cebu business climate and the many products that Microsoft has and will be releasing in the near future, we thought it best to have a presence to support our customers and partners," said Antonio Javier, Managing Director, Microsoft Philippines.
Microsoft has about 2,000 partners from all over the country and some of its Microsoft Gold Certified partners are Cebu-based. The Microsoft Cebu office will be headed by Magtanggol Bawal, who is coming from his most recent posts as chief financial officer of the local subsidiary and finance manager of the Asia-Pacific region.
Microsoft, the worldwide leader in software, services and solutions that help people and businesses realize their full potential, opened its Philippine subsidiary in August 2005. Ten years hence, the local subsidiary is delivering on the Microsoft Corp. vision for a digital lifestyle where devices, services and applications work together seamlessly.
Said Javier: "With the upcoming release of Windows Vista and our other products, the good mix of people backing them up and our growing and strengthening partnerships, we're very, very optimistic about our business."
Partnerships are the cornerstone of the way Microsoft does its business. Being an industry leader, Microsoft has made a comprehensive commitment to helping individuals, communities, and nations gain access to the technology tools, skills and innovation.
In the Philippines, Microsoft has committed Php300 million so far as contribution to the country's development through programs which it implements in partnership with various government and civil organizations. One of its most-established initiatives - in partnership with the Department of Education (DepEd) - is Partners in Learning, which empowers teachers and students by providing greater access to the latest computer technologies, comprehensive ICT skills development and locally-tailored training for teachers on ICT integration into curriculum and learning.
Microsoft's other flagship program is Unlimited Potential, a global community-based citizenship initiative which aims to improve lifelong learning for underserved communities by providing cash and software grants that will facilitate technology skills training through community technology and learning centers (CTLCs). Unlimited Potential programs in the Philippines include Pag-Asa: An Unlimited Potential Program for Amerasians, Kapit-Bisig Para sa Kabuhayan: An Unlimited Potential Program for NGOs, and Tulay: An Unlimited Potential Program for Overseas Filipino Workers.
"Last May 8, President Gloria Macapagal-Arroyo and Overseas Workers Welfare Administration Administrator Marianito Roque witnessed the opening of our newest CTLC to serve the OFWs in Riyadh, Saudi Arabia. We are so proud to have a part in enabling our countrymen to find better career opportunities and give them a way to communicate with their families back here," shared Javier.
Aside from Partners in Learning and the Unlimited Potential Program projects, Microsoft is also involved in the development of "FLY HIGH: Philippine Software 2010", aimed at strengthening the nation's software industry. As part of the initiative, Microsoft recently presented "Software Innovations Philippines 2006", the single largest effort to showcase and promote best of breed Philippine-made industry business solutions and IT skills in the global market.
Concluded Javier: "Microsoft Philippines is all about enabling people to reach their full potential - and that goes to our customers, partners, employees, industry, community and the nation."