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DIY Marketing: Speak millions with video

With the highly-visual generation of today that prefers watching over reading, videos are becoming more and more relevant to business. Coming in different lengths and forms video catalogues, instructional videos, and video testimonials, to name a few. Videos can better aid businesses in advertising their products and services to customers, and even introduce their companies to prospective clients.

Suited for people in a busy and fast-paced environment, companies can effectively condense products and services information in a short video, requiring less effort and time from customers. Aside from being more entertaining than having to view still images or read texts, videos are also more engaging and persuasive because they can present products and services, showing its different features in a way that is much more closer to how we see them in reality; and as the saying goes, saying is believing.

Online marketing is also becoming more powerful with the growing number of people gaining access to the internet. With this, businesses can incorporate videos in their websites, simply upload them on video-sharing online sites like YouTube and Vimeo, or post them on any social networking site. Research shows that 90% of online shoppers find videos helpful when deciding what to buy. With a potential audience of 100 million users who watch online videos every day, businesses can springboard their marketing and sales through streaming an audio-visual material with a clear and concise message.

The recent developments in the digital world also made capturing high-quality videos easier and simpler. And with Microsoft Windows Movie Maker, editing videos are also much simpler for most people. By allowing users to import and organize video files, edit video clips, and even add special effects, transitions and text graphics, it is an efficient, user-friendly software suitable even for people with no formal audio-visual background. Windows Movie Maker is free and allows businesses, big and small, to easily introduce their products and services through videos in whatever way they think is best.

To download Windows Movie Maker Click Here.