Microsoft Philippines Encourages Local Enterprises, Partners to Move to the Cloud As Worldwide Market for Online Services Continue To Grow
– A change is occurring in the IT industry as businesses and customers look to the cloud to address their operational needs.
In a press briefing today, Microsoft revealed that enterprises are beginning to adopt cloud services and that the IT industry is already transitioning to the cloud.
"Cloud computing has the potential to accelerate the country’s transition to an innovation-based economy with sustainable job growth, and higher wages and standards of living, as well as enable both public and private sectors to become globally competitive," said Tovia Va’aelua, Business Group Lead for Server and Tools, Microsoft Philippines.
"This is where the trend is going, and Microsoft is all in. With 15 years in the cloud, and even more in providing business software, we have the experience to deliver solutions that address the concerns of businesses, whether on premise, in the Cloud or a hybrid," added Va’aelua.
Gartner Research, the world's leading information technology research and advisory company, defines cloud computing as a style of computing where scalable and elastic IT-related capabilities are provided as a service to customers using Internet technologies.
According to Gartner, the worldwide market for cloud services was worth $58.6 billion in 2009 and will be worth $148.8 billion in by 2014.
"We see a fundamental transformation in enterprises as more IT organizations consider cloud computing adoption," said Errol Rasit, Principle Analyst at Gartner. "To date, approximately 50 percent of large enterprise IT managers globally have already or planned to invest in cloud computing or cloud services in 2011 and small and midsize businesses (SMB) are beginning to follow suit. In line with the global trend, interest in cloud computing is growing in the Philippines."
Va'aelua said that there are over 40 million paying users of Microsoft Online Services around the world. With more than 70-percent of Microsoft developers working on cloud-enabling initiatives, the company is focused on evolving its existing products and creating new cloud-based services, taking the needs of the local market into consideration.
Cloud computing enhances the efficiency, productivity and competitiveness of businesses and organizations. Microsoft offers the most complete set of cloud-based solutions to meet organizations' needs including advertising, unified communications, collaboration, applications, storage, management and infrastructure services.
With 15 years of experience, Microsoft has been able to provide products and services that have evolved to take advantage of the cloud including Microsoft Office Web Apps, Windows Server and Windows Azure. Its consistency and compatibility with other Microsoft software enables a more elastic infrastructure, allowing its users to scale up and down as needed and ultimately lead to reducing costs and increasing flexibility. These platforms are available to customers, enabling them to move what is needed to the cloud based on a specific business need or to meet regulatory requirements.
Moreover, Microsoft is also calling on its partners to join the transition. "We are moving more of our products to the cloud and this creates an opportunity for partners as businesses want their solutions delivered through the cloud," said Va'aelua. "We are committed to helping our partners adapt and find the right cloud opportunities."
Microsoft's cloud offerings give partners new sources of revenue, access to new customers and growth for their businesses. By providing a strong infrastructure that enables flexibility, collaboration, centralization and a seamless combination of operational procedures, Microsoft is giving developers what they need to build great applications and organizations, as well as lay out what customers need to make their businesses profitable and run smoothly.
"Microsoft is committed to help its partners adapt and find the right cloud opportunities and be on the way to success," said Va’aelua. "It is making available best-in-class technology solutions that help companies, particularly local enterprises, perform better, grow their business, and be better-equipped to compete in the global market," he added.