Microsoft Philippines and Smart Communications Ink Exclusive Partnership to Launch Windows Phones 7
October 21, 2010, Makati City – Innovation giant Microsoft Philippines signed a Memorandum of Understanding (MOU) with leading network provider Smart Communications, Inc., for a collaboration to introduce new offerings that promises to transform the Filipinos’ mobile lifestyle.

“We are very happy to join forces with SMART as we bring an enhanced digital experience to the Filipino public through Windows Phone 7,” said John Bessey, Managing Director, Microsoft Philippines. “With this partnership, we hope to maximize the potential of the smartphone market and let the Filipinos take full advantage of the benefits of the mobile lifestyle.”

In the MOU signed today, the two industry leaders formalized their collaboration to bring new offerings that promises to transform the Filipinos’ mobile lifestyle. The Windows Phone 7 promises to fit the capabilities of the PC in a pocket device.

Microsoft and SMART have worked closely together to provide a special combination of service platforms and introduce Windows Phone 7, a different kind of phone with new experiences to the local market.

To be launched in early December in the Philippines, Windows Phone 7 is designed to deliver a mobile experience that has the phone working better for people, bringing together the things they care about most and helping them to get things done faster.

One of its most prominent and useful development is the customizable Start screen with Live Tiles, facilitating a more personal experience, allowing people to quickly see everything they care about on the screen. The Live Tiles provide the user with real-time updates from the Web such as news, appointments or the status and profile pictures of friends. New Live Tiles can be easily created from whatever content a consumer wants, such as applications, websites and music.

Windows Phone 7 breaks the current smartphone convention to help people quickly and easily find and consume data, information and services from the Web and applications. The new phones are distinguished by unique design and integrated experiences built from Microsoft’s innovations such as, Microsoft Office Mobile, Windows Live, Bing and more.

“We are pleased to partner with Microsoft in launching Windows Phone 7 devices in the Philippines,” said Napoleon Nazareno, President and CEO, SMART. “With SMART's superior network coverage powering Windows Phone 7 devices, we will provide mobile phone users a more productive and enriching experience.”

Microsoft and SMART will be holding a series of events leading up to the Windows Phone 7 launch towards the end of the year, including a pre-order campaign and a special preview of the Windows Phone 7 device in time for the holidays.


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About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Windows Phone 7
Windows Phone 7 is a different kind of phone designed to bring together what you care about most. It’s a phone that finds information and presents it at the right time, making it glanceable. A phone that organizes what you love so finding those things is easier and faster. Windows Phone 7 simplifies basic every-day tasks – like managing email or taking and sharing pictures – so you can do more in fewer steps. With Windows Phone 7, the things that matter most like people, such as games, music and video, photos and office productivity are organized through integrated experiences known as Hubs and fueled by the rich experiences of Xbox LIVE, Zune, Bing, and Office.

For more information, press only:
Renzo Belardo (renzo.belardo@microsoft.com, +632 8608952)
Joy Mirasol (joy.mirasol@perceptions-inc.com, +632 8913485)

About Smart
Smart Communications, Inc. is the Philippines' leading wireless services provider with 45.3 million subscribers on its GSM network as of end-June 2010. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Load and Smart Money. Smart Money won the 2001 3GSM Award for “Most Innovative GSM Wireless Service for Customers, and 2009 Asia Mobile Awards for the “Best Mobile Money Service” and “Best Mobile Money for the Unbanked” categories. It was also cited as the “Best Product Innovation” award at the MasterCard Awards in Australia. SMART also offers 3G and HSPA services. Its Smart Link service provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart BRO, with 1.3 million subscribers as of end-June 2010. SMART is a wholly-owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit www.smart.com.ph.