Microsoft Philippines holds 11th Annual CIO Summit on emerging tech trends and its impact on today’s businesses and consumers


Gary Sweeting, Principal Enterprise Technology Strategist, Microsoft Corporation, delivering a presentation on enterprise productivity strategy for businesses during the 11th CIO Summit held in Baguio City.


November 2012, Manila, Philippines — Microsoft Philippines recently concluded its 11th annual CIO Summit held at the Manor Hotel in Camp John Hay, Baguio City. The event, which was aptly titled The Mystery of the New Normal, focused on how the four megatrends—Mobility, Social, Big Data and the Cloud—are fundamentally changing the way business are making decisions regarding IT plans and investments.

The CIO Summit is one of the biggest and most highly-anticipated CIO events in the local IT industry. The annual event tackles current technology trends and features peer dialogues and hands-on experiences with the latest technology from Microsoft and its partners. This year’s summit featured some of Microsoft’s recent and upcoming product releases including Windows Server 2012, Windows 8 and Office 2013 on top of topics such as device strategy, Windows 8 applications, actionable business insights, and enterprise productivity.

“This year’s theme is entitled ‘The Mystery of the New Normal’ to recognize how the megatrends in technology have been accepted as part of day-to-day operations of businesses and everyday life of consumers,” said Karrie Capellan-Ilagan, Managing Director of Microsoft Philippines. “For consumers, the New Normal may mean that they will never know life without accessing Facebook or using a touch device before the day ends. For businesses, the New Normal refers to the impact of four megatrends that are fundamentally changing the way decisions are made regarding IT plans and investments. These four megatrends are: Mobility, Social, Big Data and the Cloud.”

The CIO summit is an invaluable experience for enterprise IT decision-makers. Kelsey Hartigan-Go, VP for Information Technology of SM Prime Holdings, Inc. shared, “At this year’s Summit, Microsoft has positioned itself to be a leader in the four IT Megatrends. I always look forward to their annual CIO Summit.”

Microsoft Philippines flew global executives all the way to the country to keynote the event particularly Gary Sweeting, Principal Enterprise Technology Strategist within the worldwide Microsoft Customer Advocacy & Technology Management; and Lutz Seidemann, Lead Architect for the Microsoft Worldwide Center of Excellence for Windows Client. Sweeting expounded on what businesses should consider in developing their enterprise productivity strategy while Lutz discussed how a device strategy – considering various form factors and managing risk - is necessary to maximize productivity while maintaining security for businesses and employees.

Microsoft’s business clients also participated in a panel discussion on the impact of the four megatrends on their respective industries, including Dennis Bancod of RCBC, Marlon Mendoza of PLDT, Freddie Castillo of Yokogawa Philippines and Kelsey Hartigan-Go of SM Prime Holdings.

Microsoft partners that helped in making the event possible included Samsung, Lenovo, Acer, Phil-Data, DataOne Asia, and dB Wizards.

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About Microsoft

Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft Philippines, the local subsidiary of Microsoft Corporation, has been constantly bringing innovation and making its technology available to Filipino businesses and individuals since 1995. As a committed and trusted partner in nation-building, Microsoft Philippines has made it its mission to fuel growth and healthy communities, as well as transform locally-based businesses and empower them to compete in the global economy.

AngatPinoy, AngatNegosyo. AngatPilipinas.

For more information, press only:

Jonica Pena
Marketing & Corporate Communications Manager, Microsoft Philippines

Miki de Guzman / Miles Montecillo / Mervin Wenke
Ogilvy Public Relations
0917-8744893 / 0917-8744965 / 0917-5363939 / /

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