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Microsoft Philippines appoints first Filipina Managing Director
 MANILA - August 24, 2012 - Microsoft today announced the appointment of Karrie Ilagan as the new Managing Director for Microsoft Philippines. Ilagan, will be promoted from her current Enterprise Sales Director role and will report directly to Tracey Fellows, Area Vice President, Asia Pacific. Ilagan will drive strategic partnerships and alliances in the Philippines and grow the sales and marketing operations for Microsoft in the country.
Making the announcement, Fellows said, “It is with great excitement that I announce Karrie Ilagan as Country Managing Director for the Philippines. She brings with her an excellent mix of sales and marketing management experience, having held both the Enterprise Sales and Marketing leadership positions in Microsoft Philippines over the last 6 years, and 18 years in the IT industry. I am especially proud that she’s the first Filipina to head Microsoft Philippines in the 17 years since we opened our business in the Philippines and I’m confident that she will bring a strong local perspective to the business and the industry.”
Ilagan led the expansion of Microsoft’s footprint in the key enterprise customers in the Philippines while helping realize the business value of their investments and partnerships with Microsoft. Ilagan also led the Microsoft Philippines marketing team for 3 years, where she oversaw marketing planning and operations, as well as the launch ofWindows Vista, Office 2007, Windows Server 2008, SQL Server 2008 and led the development of marketing capabilities across the subsidiary. Under her leadership, Microsoft Philippines increased its focus on growing the capabilities of Filipino-owned companies.
“I believe that there are still a large number of Filipino companies that can achieve global competitiveness by enhancing their IT capabilities that are focused on empowering people. The latest data from World Economic Forum ranks Philippines 75thglobally in terms of national competitiveness. I’m certain that with the right combination of technology, education and appropriate government initiatives, Microsoft Philippines can make a valuable contribution to the development of the country,” said Ilagan.
Microsoft Philippines has been at the forefront of innovation and making its technology available to Filipino businesses and individuals since 1995. The company has made it its mission to fuel growth and healthy communities, as well as transform locally-based businesses and empower them to compete in the global economy.
“Our focus has changed tremendously over the past years. We are not just a company that sells software,” emphasized Ilagan.
“Since Microsoft established its Philippine office, we have worked towards creating solutions that are relevant to the market and worked hand in hand with the government, businesses and the academe to ensure that we make a real impact on people, whoever or wherever they may be” added Ilagan.
Ilagan plans to continue growing the Microsoft business in the Philippines. “In the end, it’s still about growing the local software economy and championing the right of consumers and businesses to have a choice in the technology that gives them the best experience.”
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About Microsoft
Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Microsoft Philippines, the local subsidiary of Microsoft Corporation, has been constantly bringing innovation and making its technology available to Filipino businesses and individuals since 1995. As a committed and trusted partner in nation-building, Microsoft Philippines has made it its mission to fuel growth and healthy communities, as well as transform locally-based businesses and empower them to compete in the global economy.
Angat Pinoy, Angat Negosyo. Angat Pilipinas.
For more information, press only:
Jonica Pena
Marketing & Corporate Communications Manager, Microsoft Philippines
0917-8168511
jonipena@microsoft.com
Miki de Guzman / Miles Montecillo
Ogilvy Public Relations
0917-8744893 / 0917-8744965
miki.deguzman@ogilvy.com / miles.montecillo@ogilvy.com
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