Microsoft Philippines and BPI develops Windows 8 app for easy and convenient banking for Filipinos


 

Understanding today’s consumers: The Windows8 BPI App provides updated, connected and direct-to-the-point information for the convenient mobile banking experience that consumers need.

 


The growing number of apps worldwide is a testament to mobile technology’s significant contribution to everyday life. Apps are becoming a necessity rather than a luxury as they update us on news, traffic updates, weather information and banking services among others aside from gaming and social media.


Understanding the importance of apps in Filipinos’ daily lives, Microsoft Philippines and the Bank of Philippine Islands (BPI) have partnered to create a mobile app that responds to the most important banking needs of today’s consumers. The BPI App has a unique direct-to-the-point and intuitive main page so that users can be equipped with fast information in their banking journey without having to navigate numerous options or tabs.


“The Bank of Philippine Islands once again unveiled a pioneering service, along with our trusted partner Microsoft, which will bring another innovative banking experience to clients with the Windows 8 BPI app,” said Eugenio Mercado, Senior Vice President and Head of Channel Management Division, BPI Electronic Channels Group. “It allows our clients to have great access to features such as the branch locator, online banking, client updates, available promos, and links to different websites of BPI.”


“To deliver the Windows 8 experience, we have partnered with esteemed organizations to create apps that will satisfy the needs of Filipino users for information and basic services such as banking,” said Alvin Gendrano, Developer and Platform Director of Microsoft Philippines. “Our partnership with BPI ensures that users, through the app, will have an exciting, convenient and fast banking experience that they can access anywhere, anytime.”


Below are the features of the BPI App:


BPI Bankers Online: leads users to BPI’s Facebook page that serves as a real-time costumer service assistant. Clients can chat or send a direct message through the Facebook page for their inquiries or comments. Similar to a person who is online, Facebook chat replies immediately after the inquiry is sent. If it is offline, it still answers questions and give feedbacks within reasonable time.


Latest Promos: allows consumers to be at the front row of BPI’s updated promos, new banking offerings, discounts and privileges such as the credit card membership incentives and rewards.


Locate Our ATM and Branch: includes a locator of nearby BPI branches for those who are in need of the most accessible ATMs.


Updates and Links: directs users to the latest news and stories about BPI plus quick links to other BPI websites for additional information and details.


With 60 million sold out licenses, the all new Windows 8 features thousands of apps ranging from lifestyle, business, news and travel. Visit http://www.windowsstore.com to learn more.

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About Microsoft

Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


Microsoft Philippines, the local subsidiary of Microsoft Corporation, has been constantly bringing innovation and making its technology available to Filipino businesses and individuals since 1995. As a committed and trusted partner in nation-building, Microsoft Philippines has made it its mission to fuel growth and healthy communities, as well as transform locally-based businesses and empower them to compete in the global economy.


AngatPinoy, AngatNegosyo. AngatPilipinas.


For more information, press only:


Jonica Pena
Marketing & Corporate Communications Manager, Microsoft Philippines
0917-8168511
jonipena@microsoft.com


Miki de Guzman / Miles Montecillo
Ogilvy Public Relations
0917-8744893 / 0917-8744965 / 0917-8744965
miki.deguzman@ogilvy.com / miles.montecillo@ogilvy.com


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