PlayReady for Mobile Entertainment
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Microsoft PlayReady is the result of years of work with the mobile industry, resulting in features targeted specifically at mobile scenarios in demand today – and desired for the future. These include support for:
| • | A wide range of audio and video codecs, including WMA, WMV, AAC, AAC+, enhanced AAC+, and H.264. |
| • | Essentially any type of content — music, video, games, ringtones, images, and more. |
| • | Many business models, including purchased downloads, subscription, pay-per-view, and rental. |
| • | User domains and support for embedded licenses to facilitate movement of content among devices. |
| • | Over-The-Air (OTA) delivery of content and licenses. |
| • | Compatibility with Windows Media DRM 10 – handsets and other devices built with PlayReady technology can decrypt content protected with Windows Media DRM 10 and work with a wide range of existing content and services. In addition, PlayReady features such as domains and embedded licenses may be applied to content originally protected with Windows Media DRM 10. |
Microsoft PlayReady is more than just a specification. It provides the mobile industry with a readily-deployable implementation, including a well-documented client porting kit with source code for hardware partners, and a license server component designed to integrate easily into a service provider’s existing infrastructure. It can be seamlessly deployed on virtually any mobile hardware or software platform. PlayReady is developed and supported by a team with great experience in content access and protection technology, and it utilizes well proven infrastructure and processes to provide an ideal foundation for entertainment products, services, and devices.
In an increasingly competitive and complex market, Microsoft PlayReady technology offers the features to easily deploy new content services – with great flexibility to support the business models both of today and of the future.
