Microsoft PlayReady is the Widest Deployed DRM Technology in the World
The development of Microsoft PlayReady DRM technology is the culmination of 10 years of innovation and more than $1B invested in content protection technology. To date, Microsoft provides valuable and reliable IP protection to licensees of more than 1000 companies to enable services on a variety of devices.
What makes PlayReady so effective in an ever evolving marketplace is Microsoft’s direct collaboration with PC, Internet, Pay TV, Mobile and CE industry leaders to develop features for high-demand entertainment scenarios.
Existing DRM Technology Does Not Address Modern Consumer Use
The vast majority of existing DRM systems were developed to bind content to a single device. In recent years, new services and technologies have made it necessary to allow users to move content between multiple devices. As a result, single-device technologies offer an increasingly poor and outdated user experience.
When developing PlayReady, Microsoft’s goal was to support the fluidity consumers expect and licensees need. With more than a decade of experience building DRM technology and a keen understanding of the needs of both consumer and content owner, we developed a platform that allowed content to flow seamlessly. Now, instead of defining ownership of content by device, it is defined by the people who view that content. The copyrights of content owners are protected while users are given the freedom to use content however it best suits their lives.
Microsoft PlayReady is More than Just a Technology Specification
The PlayReady platform provides a readily deployable implementation with well-documented device porting kit and source code for hardware partners. It also has a license server component to integrate easily into a service provider’s existing infrastructure. Therefore, PlayReady DRM technology can be deployed on mobile devices, set top boxes, CE hardware and software platforms. More than just protection, PlayReady offers a comprehensive content delivery and management solution that acts as a strong foundation for entertainment products, services and devices.