New study shows changes in online behaviour and receptivity to online advertising
Tue, 26 Apr 2011 11:00:00 GMT
Microsoft Advertising, MEC and Mindshare Worldwide have released a study that reveals a contrast in receptiveness to online advertising between the more mature markets – UK, France, Spain, Canada, Japan and US - and emerging markets like Brazil, China, Mexico, Russia and India. It also shows that spontaneous activity on the internet has halved in the last two years as consumers, conscious of the addictive nature of the web, try to stay focused and make better use of time spent online. Read here the two press releases and additional materials.