Wed, 05 Jan 2011 16:30:00 GMT

Microsoft Advertising in partnership with Carat today unveiled new research into the most influential factors behind a consumer's purchasing decisions ahead of the January sales. The study, entitled ‘New Shopper Journeys' reveals that despite the growing importance of ‘earned media' such as social networking and peer-to-peer recommendations, paid online advertising is still the most influential online factor for consumers when it comes to purchase decisions in the home electronics sector.

Tue, 04 Jan 2011 16:30:00 GMT

Microsoft CEO Steve Ballmer will kick off the 2011 International CES in Las Vegas with an opening keynote address at the preshow on Jan. 5, 2011. This will be Ballmer's third opening keynote address at CES, the world's largest consumer technology trade show. Click here for all the information on Microsoft at CES 2011.

Mon, 20 Dec 2010 17:30:00 GMT

Microsoft Research in Cambridge explore Technology Heirlooms, the fleeting relationships we have in our increasing world of disposable technology and the idea of technology as heirlooms – enabling us to pass digital things on as we have in the past with cherished objects like jewellery. Read here Microsoft storyteller Steve Clayton's blog on how technology is becoming treasured heirlooms.

Tue, 30 Nov 2010 16:30:00 GMT

With the holiday shopping season now in full swing, it's time to take stock. Gift list? Check. Special deals? Check. Fun, futuristic gifts for the whole family? Check. Microsoft has you covered. Get a closer look at some of Microsoft's most recent products and services to help make your holidays shine brightly this year by clicking here.

Fri, 26 Nov 2010 11:00:00 GMT

Microsoft is on track to provide approximately 3,000 apps and games by the end of this week. With a near 80% increase on the number of registered developers since September, more than 15,000 developers are now on board to bring exciting new content to Windows Phone, including integration with Xbox 360 and Zune.

Wed, 17 Nov 2010 12:30:00 GMT

Microsoft's Consumer Action Day is a reminder for consumers and businesses to be vigilant around counterfeit software and to ensure that they have genuine copies of Microsoft products. Every year, millions of consumers and businesses are hurt by counterfeit software which they have acquired unwittingly. Counterfeit software can contain dangerous viruses, spyware and other malware that can lead to identity theft, loss of data, and system failures. The Microsoft EMEA Press Centre met up with Donal to discuss the risks of counterfeit software and how Microsoft is helping to combat the use of unlicensed software. Read here the full interview and other press materials.

Thu, 11 Nov 2010 16:00:00 GMT

The future of entertainment with controller-free gaming arrives Wednesday with the launch of Kinect for Xbox 360. Find out about the future of controller-free gaming and entertainment through our collection of videos, articles, top stories in the press and more here.

Mon, 08 Nov 2010 13:00:00 GMT

Microsoft Advertising has today unveiled the results of a European study into the behaviour of multi-screen consumers - known as multi-screeners - and the implications of their media consumption on the effectiveness of advertising campaigns.

Mon, 25 Oct 2010 14:00:00 GMT

Windows Phone 7 is now available in Europe, Australia, Singapore and New Zealand.

Fri, 22 Oct 2010 10:30:00 GMT

Annual Zune Pass now available in UK, France, Italy, and Spain for £89.90/€99.90. Unlimited music downloads and streaming for 12 months, for price of 10.