Old truth for the new digital age: one third of couples keep online surfing secrets from each other
Microsoft launches Internet Explorer 9 with a survey revealing fresh insights on the Web surfing habits of consumers in Europe, the Middle East and Africa.
Internet Explorer 9 launches today and unleashes the beauty of the web to help users get more out of the Internet. Today's websites and browsers only use about 10% of the processing power your PC has to offer: Internet Explorer 9 unlocks the other 90%. Internet Explorer 9 taps into the graphics processor through Windows to harness the full potential of the PC. It makes HD video smoother, colours truer, graphics clearer and websites more responsive.
Internet Explorer 9 defends against all online attacks, blocking more socially generated malware attacks than any other browser. New features such as Smart Screen Filter protect your computer by warning you when you attempt to view sites or download files that are potentially unsafe. IE9 is also designed to ensure fast browsing and added privacy so users control the information they reveal about their online activities.
To mark the launch, Microsoft has uncovered the Web surfing habits of consumers across EMEA. Read today’s announcement and find further materials at the Internet Explorer Virtual press room here.
To download Internet Explorer 9, visit www.beautyoftheweb.com.
One-Third of Couples Keep Online Surfing Secrets From Each Other
New Internet Explorer 9 survey reveals fresh insights on web surfing habits of consumers in Europe, the Middle East and Africa.
Eleven per cent more male respondents worried about their partners seeing their browsing history than women — especially when it comes to banking, porn and shopping.
One in three (32 per cent) internet users in Europe, Middle East and Africa (EMEA) are playing Russian roulette by downloading suspicious-looking files online.
Consumers want a faster, safer and easier browsing experience — and the new Internet Explorer 9 has been customized with these users in mind.
Parents: Your Teen May Be Your Biggest Online Security Threat
Parents would be wise to keep a close eye on what their kids are doing online, since 14- to 17-year-olds were found to be the most reckless when browsing. Fifty-seven per cent put themselves at risk of cyber attacks by downloading files they knew were suspicious-looking.
“It’s surprising that even though people say security is so important, many of them admit to downloading files they’re not sure are safe — especially teens, who you might think are more internet-savvy,” said Brian Kealy, Western Europe Internet Explorer lead at Microsoft. “It’s a huge risk, as you put your personal information in jeopardy and risk your computer, as well as all of its contents. We designed Internet Explorer 9 with features to help consumers make smarter choices about which downloads are safe and to help block cyber threats.”
Privacy a Top Concern for Secretive Men — and Women
Sixty per cent of respondents worry about someone seeing the sites they’re visiting online, making privacy a major concern. Intriguingly, consumers in general were most concerned about people outside of their homes accessing their online history, with 68 per cent citing strangers as the top concern, followed by 42 per cent who said search engines.
That doesn’t mean there are no secrets between loved ones, and men are the more covert of the sexes, with 36 per cent of men indicating concern about their partners seeing all their online activities, compared with just 25 per cent of women. In terms of the sites men would like to keep under wraps, online banking (62 per cent) led, followed closely by porn sites (60 per cent). One in five (20 per cent) men fear their gambling habits being exposed.
Although you might think women are more inclined to go on secret online shopping sprees, you may want to reconsider, as 36 per cent of men are keen to keep their online shopping discreet, compared with just 32 per cent of women. Thirty-four per cent of women are concerned about someone seeing the porn sites they have visited.
“Our MSN poll found that more than a quarter of web users spend more time choosing which toilet paper brand to buy than the internet browser they use, suggesting that many people don’t appreciate the huge impact their browser choice has on internet safety and their online experience,” Kealy said. “For example, your browser can play a huge role in helping you maintain your privacy while online. Internet Explorer 9 not only offers InPrivate Browsing to prevent other users of your computer from seeing where you have visited, but it also includes an opt-out feature that lets you stop companies from tracking your online behaviours.”
Consumers Not Generally Happy With the State of the Web
Microsoft’s survey also revealed that 92 per cent of respondents believe that today’s websites could do better, while 65 per cent view the internet as a mixed bag in terms of the quality of websites.
Consumers want greater quality in their online entertainment experiences. More than half (57 per cent) said their biggest browsing wish is to be able to watch high-definition films online in the future; followed by more than a third (36 per cent) who say they would most love to have the ability to enjoy online content in 3-D. In addition, currently more than half (51 per cent) are prepared to wait longer for videos to load, compared with 23 per cent for gaming and 24 per cent for music. Poll findings underscored the overall importance of speed; 24 per cent of respondents indicated that they are not willing to wait for anything when surfing the web.
“Clearly, consumers are expecting more from the web and are disappointed with the quality of many of the sites they’re visiting,” Kealy said. “Today’s websites and browsers use only about 10 per cent of the processing power that the PC has to offer, but because Internet Explorer 9 uses hardware acceleration through Windows to harness the full potential of the PC, the web suddenly can be faster, more dynamic and more beautiful.”
Top Five Tips From Internet Explorer 9
Based on the survey findings, Microsoft highlights five key tips for using Internet Explorer 9:
- Keep it current. Download Internet Explorer 9 at http://www.beautyoftheweb.com. Your internet browser is the first line of defense against all online attacks. Research data from NSS Labs shows that Internet Explorer 9 blocks 99 per cent of socially generated malware attacks — much higher than any other browser.
- Browse in the fast lane. Internet Explorer 9 is designed to ensure that the browser starts fast and stays fast over time. Add-on Performance Advisor identifies programs that may be slowing down the browser and gives you the information you need to disable or fix them, directly from the notification bar itself.
- Stay safer. The SmartScreen Filter in Internet Explorer 9 protects your computer better by warning you when you attempt to view sites or download files that are potentially unsafe. Internet Explorer 9 also introduces the new SmartScreen Filter, which uses a website’s reputation data to remove unnecessary warnings for well-known files and shows more severe warnings when the download is at a higher risk of being malicious.
- Don’t leave an online trail behind. With the new Tracking Protection feature, Internet Explorer 9 provides you with an added level of control and choice about the information you reveal about your online activities.
- Make your online browsing a breeze. Internet Explorer 9 comes packed with nifty shortcuts that take you to your online destination faster. For example, the Pinned Sites feature allows you to pin the websites you access most often directly to the taskbar on your desktop. You can then get there with just one click.
About Microsoft EMEA (Europe, Middle East and Africa)
Microsoft has operated in EMEA since 1982. In the region Microsoft employs more than 16,000 people in over 64 subsidiaries, delivering products and services in more than 139 countries and territories.
This material is for informational purposes only. Microsoft Corp disclaims all warranties and conditions with regard to use of the material for other purposes. Microsoft Corp shall not, at any time, be liable for any special, direct, indirect or consequential damages, whether in an action of contract, negligence or other action arising out of or in connection with the use or performance of the material. Nothing herein should be construed as constituting any kind of warranty.
* The survey was conducted via MSN in 21 EMEA markets: Austria, Belgium, Denmark, Finland, France, Greece, Ireland, Israel, Italy, Netherlands, Poland, Portugal, Russia, Saudi Arabia, Serbia, South Africa, Spain, Sweden, Switzerland, Turkey and the UK. There were 11,551 total respondents across all markets.
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Microsoft EMEA Response Centre
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