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Creating new connections and experiencesTue, 19 Jun 2012 10:45:00 GMT

From 17th – 23rd June, Microsoft Advertising will be participating in the Cannes Lions International Festival of Creativity, the the world's biggest celebration of creativity in communications. 2012 will mark Microsoft Advertising's 11th year as the sponsor of the Cannes Lions Cyber Awards, with much having changed in digital over the last decade. At Cannes Lions Microsoft Advertising will be offering a sneak peek into what's next for consumers and advertisers, and sharing the next chapter of its story, with some key speaker appearances and exciting news announcements. Click through to visit the Microsoft Advertising Cannes micro-site for the latest news, photos, videos and more, or follow the hashtag #MSACannes on Twitter for all the action at Cannes.

Creating new connections and experiencesThu, 31 May 2012 12:00:00 GMT

Microsoft today announced the two global winners of its new creative storytelling contest – The Microsoft Advertising Story Awards. In an outstanding show of originality from bourgeoning advertising markets, the winners impressed the final judging panel with their creativity and innovative use of Microsoft Advertising solutions. In addition to being named Microsoft Advertising's "Best Storytellers in 2012, " the winners are awarded an exclusive VIP trip as Microsoft Advertising's guests to the Cannes Lions International Festival of Creativity, taking place from 17th to 23rd of June 2012. Click through to read the full press release.

Creating new connections and experiencesTue, 06 Mar 2012 11:00:00 GMT

Microsoft today announced the judges who will oversee the final round of its new creative storytelling contest – The Microsoft Advertising Story Awards (MSAs). The judges form an illustrious panel of advertising executives from around the world, chosen for their industry expertise and deep understanding of storytelling. They will judge the final heat of the competition by assessing the entries from more than 50 local winners – two (brand and non profit) from each of the markets in which the competition is running. Click through to read a blog post on the announcement by Richard Dunmall, VP of Global Agencies and Accounts, Microsoft Advertising.

Creating new connections and experiencesTue, 31 Jan 2012 07:00:00 GMT

Microsoft today announced the launch of a creative storytelling contest – The Microsoft Advertising Story Awards (MSAs) – inviting media agencies and marketers from 30 countries across the world to submit a campaign idea for a brand or not-for-profit of their choice using Microsoft Advertising's storytelling platforms. The two global winners will be awarded an exclusive VIP trip as Microsoft Advertising's guests to the Cannes Lions Festival of Creativity, held in June 2012. Click through to read the press release launching the competition and find out how to enter.

Creating new connections and experiencesFri, 17 Jun 2011 13:00:00 GMT

From 19th - 25th June, Microsoft Advertising will be participating at the Cannes Lions International Festival of Creativity, the world's only truly global meeting place for creative professionals in the communications industry. A key sponsor of the festival, Microsoft Advertising will be hosting a packed schedule of workshops and seminars as will be making some exciting news announcements. Click through to visit the Microsoft Advertising Cannes micro-site for the latest news/updates, Microsoft speakers and presentations, photos, videos and more of all the action at Cannes.

Creating new connections and experiencesTue, 26 Apr 2011 11:00:00 GMT

Microsoft Advertising, MEC and Mindshare Worldwide have released a study that reveals a contrast in receptiveness to online advertising between the more mature markets – UK, France, Spain, Canada, Japan and US - and emerging markets like Brazil, China, Mexico, Russia and India. It also shows that spontaneous activity on the internet has halved in the last two years as consumers, conscious of the addictive nature of the web, try to stay focused and make better use of time spent online. Read here the two press releases and additional materials.

Creating new connections and experiencesWed, 05 Jan 2011 16:30:00 GMT

Microsoft Advertising in partnership with Carat today unveiled new research into the most influential factors behind a consumer's purchasing decisions ahead of the January sales. The study, entitled ‘New Shopper Journeys' reveals that despite the growing importance of ‘earned media' such as social networking and peer-to-peer recommendations, paid online advertising is still the most influential online factor for consumers when it comes to purchase decisions in the home electronics sector.

Creating new connections and experiencesMon, 08 Nov 2010 13:00:00 GMT

Microsoft Advertising has today unveiled the results of a European study into the behaviour of multi-screen consumers - known as multi-screeners - and the implications of their media consumption on the effectiveness of advertising campaigns.

Creating new connections and experiencesWed, 23 Jun 2010 06:00:00 GMT

Today at the 2010 Cannes Lions International Advertising Festival Microsoft Advertising and Mediabrands, announced developments on the Media Operations Management System (M.O.M.S.), following its launch in June 2009. Mediabrands and Microsoft have expanded their team to include agency, publisher, data and industry trade organisations.

Creating new connections and experiencesWed, 23 Jun 2010 06:00:00 GMT

Microsoft Advertising will have a significant presence at the Cannes Lions International Advertising festival taking place from 20-26 June 2010. Watch the keynotes, read all press materials and follow here the blogs from the Microsoft Advertising community.