Updated: Jan. 31, 2008

As the senior vice president for Microsoft's Central Marketing Group, Mich Mathews oversees the company's global marketing function, spanning a diverse set of businesses and audiences.

Mathews leads integrated marketing communications to hundreds of millions of customers in more than 70 countries through the company's branding, advertising, public relations, research, events, packaging, relationship marketing and internal communications functions. She has been instrumental in driving growth of the Microsoft business while also building the Microsoft brand, which consistently has placed in the Top 10 of many brand strength and image indicators.

Under her vision to build world-class marketing capabilities at Microsoft, Mathews has forged innovative partnerships between Microsoft's marketing and engineering teams in order to infuse insights and value propositions into product development. She also is responsible for connecting Sales and Marketing through global customer campaigns, and she has partnered with Microsoft's IT leaders to build measurement, analytic and RM systems.

As Microsoft is entering its next wave of growth, Mathews is pioneering new ground to transform Microsoft into a leading interactive marketing organization through digital means - building deeper connections and relationships with customers, and enabling marketing to become more exciting, more effective and more accountable.

Mathews began her career with Microsoft in 1989 as a consultant in the U.K. She later joined Microsoft in 1993 to lead its Corporate Public Relations function and was named an officer of the corporation in 1999. She has held a succession of marketing positions in Microsoft including vice president of Corporate Communications and vice president of its Central Marketing Organization. Prior to working with Microsoft, Mathews spent three years at General Motors.

Mathews reports to the chief operating officer, Kevin Turner.

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Recent Speeches

Microsoft Strategic Account Summit 2007
May 9, 2007