MSN Autos Fact Sheet Updated March 2003 As the auto channel for the MSN Network, MSN Autos is the largest global network of online automotive sites, providing consumers with comprehensive research, buying and ownership services. From new product reviews, and more than 300,000 consumer-written ratings and reviews, to 360-degree surround video, and new- and used-car pricing, MSN Autos content and services make it easy for consumers to buy, sell and maintain their vehicles everyday. As a leading online automotive marketplace, MSN Autos receives more than ten million unique visitors each month, providing consumers with the most comprehensive content and services available online, making it the top choice for buying and maintaining a car, everyday. Through its innovative use of Microsoft technology, seven years of online experience and intense focus on consumers, MSN Autos empowers car owners and potential car buyers, while enabling dealers and manufacturers to sell more cars with greater efficiency. MSN Auto's key services include: Consumer | • | New and used car buying services allow consumers to select or configure the car they want and receive detailed information from a choice of local dealerships. As an objective third-party site, MSN Autos has information on more than 10,000 new models and listings for more than 100,000 used vehicles to help consumers find the car they love at a price they can afford. | | • | Complete research features include detailed vehicle information pages and ratings and reviews from top industry experts. Consumers who visit the site can conduct side-by-side comparisons, receive detailed option pricing information, view 360-degree surround video and check comprehensive safety and reliability ratings. | | • | Specially designed payment calculators allow consumers to determine monthly payment rates and total cost of ownership based on interest rates, size of down payment and loan duration. | | • | MSN Auto's My Car feature and Personal Auto Pages allow consumers to register their vehicle and receive relevant and customized news and content, including local traffic alerts, gas prices, driving directions, service reminders, recall notices, service discounts, repair estimates and local dealer and service provider information. | | • | MSN Autos is the official consumer Web site and provides real-time coverage for all major international auto shows, including The North American International Auto Show, Paris Motor Show, the Geneva Auto Show and the Canadian International Auto Show. |
Industry | • | At the forefront of the online automotive industry, MSN Autos is the long-term partner of choice for reaching a targeted base of consumers at every stage of the research, buying and ownership cycle, and has achieved measurable business success and continued growth. To that end, MSN Autos has successful business and marketing relationships with AutoNation, eBay, OPIS, TeleAtlas and Kelley Blue Book, as well as with Ford, Volvo, GM, Toyota and Porsche. | | • | MSN Autos has more than four million subscribers to its personalization and ownership services, enabling consumers to receive targeted, relevant and vehicle-specific information in real-time. | | • | MSN Autos leverages Microsoft's .NET technology to create an unparalleled user experience and meet consumer demand for broad consumer services offerings. It additionally offers partners the benefit of using innovative technologies and marketing tools to reach consumers on any given frequency. MSN Autos provides an unmatched level of deep integration between properties to leverage for partners and consumers. | | • | As the dedicated automotive channel to MSN's 300 million unique users, MSN Autos will continue to pioneer development and introduction of new consumer technologies, services and content to meet the demand of its consumers and partners |
International | • | MSN Autos boasts the largest online consumer automotive Web presence in the world, including live Web sites in 19 countries and 11 different languages, including Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Japan, the Netherlands, New Zealand, Norway, South Africa, Spain, Sweden, Switzerland, the United States and the United Kingdom. | | • | MSN Auto's worldwide presence and its ability to leverage MSN's 300 million unique users allows for first-of their-kind global partnerships, targeted HTML and far-reaching advertising capabilities that no other Portal or competitor can match. |
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