Microsoft adCenter Fact Sheet
The bottom line for Microsoft adCenter is improving advertisers’ return on their investment by providing them with a one-stop-shop experience for every facet of their online campaigns.
Updated: July 2006
The Ad Sales division at MSN remains strongly focused on creating an “easy-to-buy, easy-to-sell” atmosphere for advertisers throughout the MSN® network. That means constantly evaluating whether the tools and resources MSN offers truly make it easier for advertisers to strategically plan their online buys and execute their campaigns in ways that help them sell their products to their target audiences. Any advertising product that MSN launches must pass this “easy-to-buy, easy-to-sell” test.
The bottom line for Microsoft adCenter is improving advertisers’ return on their investment by providing them with a one-stop-shop experience for every facet of their online campaigns, as well as offering real audience intelligence and targeting capabilities. MSN’s intention is to rapidly introduce new innovations to Microsoft adCenter in response to advertisers’ changing needs and goals. When advertisers log into the Microsoft adCenter environment, they can expect simple and complete control over their Web media buys.
Microsoft adCenter: Ideal Catalyst for Advertisers
Microsoft adCenter provides an uncluttered platform from which advertisers can use MSN’s award-winning content and services. The offerings of MSN attract a vast audience of consumers by addressing their lives and interests from many angles. Through services such as Microsoft® Windows Live™ Mail, Windows Live Messenger, MSN Search and MSN Spaces, through channels on MSN such as MSN Entertainment, MSN Health & Fitness, MSN Autos and MSN Money, as well as through content partners such as FOXSports, Microsoft adCenter’s vision is to provide advertisers with the opportunity to make connections with these various target audiences.
MSN audience profiles can be found at http://advertising.msn.com/home/audienceprofile.asp.
Marketing opportunities on MSN services can be found at http://advertising.msn.com/msnsites/msnsites.asp.
The Power of Microsoft adCenter
Powerful campaign management tools and audience intelligence unique to Microsoft adCenter make it easy for advertisers to optimize and refine their campaigns to reach a specific audience:
| • | Keyword Selection allows advertisers to indicate whom they want to reach based on geographic location, gender, age range, time of day and day of week, and suggests keywords based on the desired audience. |
| • | Site Analyzer assists advertisers by suggesting keywords based on the content of their Web site rather than on another keyword. |
| • | Audience Profiler provides advertisers with an expected profile of those customers most likely to search for specific keywords. |
| • | Cost Estimator helps advertisers remain within their budget by estimating rank, traffic and cost per month per keyword. |
| • | Campaign Optimization allows advertisers to respond quickly and decisively throughout the campaign to easily refine budget allocations and keywords as well as apply targeting filters that make geographic, demographic and “dayparting” (dividing the broadcast day into parts targeted at specific audiences) distinctions. |
| • | Post Sales Audience Intelligence & Reporting provides advertisers with detailed reports on campaign performance and audiences reached including click-through rate, estimated position and spending levels. |
Creating and submitting ads on Microsoft adCenter is the first step in utilizing Microsoft adCenter’s power. The next step is analyzing the information in Microsoft adCenter reports and using that information to optimize the campaign toward improved performance.
Technology
What makes Microsoft adCenter so different?
| • | Exclusive targeting features. Microsoft adCenter allows advertisers to select to whom, to what geographic location, and at what day of week or time of day they want their ad shown. |
| • | Measurement of campaign effectiveness. Microsoft adCenter reports show impressions, click-through rates, and the profiles of those who are clicking on ads and when they are clicking. |
More information about MSN ad products can be found at http://advertising.msn.com/adproducts/adproductshome.asp.
Support
Microsoft adCenter gives all advertisers effective help when they need it in a variety of ways — at no additional charge to them.
Availability
Microsoft adCenter is available today in the U.S. (English version only), Singapore and France via http://advertising.msn.com. Microsoft’s goal is to begin rolling out the service in pilot form in additional markets within the next year.
About Microsoft adCenter
Microsoft adCenter powers a paid search advertising service that provides real audience intelligence and advanced targeting capabilities to help advertisers improve their return on investment when it comes to paid search advertising. Microsoft adCenter is designed to provide advertisers with vital flexibility and control when managing their paid search campaigns end to end.
Microsoft, MSN and Windows Live are either registered trademarks or trademarks of Microsoft Corp. in the and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
