MSN House & Home Fact Sheet Last Updated: March 2003 Overview As the dedicated House & Home channel for the MSN Network, MSN House & Home is the most comprehensive real estate and home ownership resource on the Web, providing useful everyday services for consumers at every stage of home buying, selling and ownership. MSN House & Home offers its more than 7 million monthly users access to comprehensive home sale listings, and content and services ranging from finance calculators and local neighborhood information, to home improvement, cooking, gardening and decorating advice. Consumer Benefits MSN House & Home provides the most comprehensive home and real estate service on the Internet: | • | Research: Comprehensive home sale listings for consumers to search and compare current market availability. Additionally, the site includes a wide range of tools and content related to the purchase of a home, including local market conditions, cost-of-living information and an insurance center. | | • | Buying and Selling: Finance calculators, move calendar, rental and moving resources are all available to enable consumers to make informed purchase decisions. | | • | Ownership: Homeowner's handbook, home improvement advice, remodeling calculators, garden plans, decorating ideas, "Ask Emeril," recipe database and cooking basics are just some of the useful everyday services for home owners. |
Partner Benefits As the dedicated House and Home Channel for MSN House & Home offers massive reach, an award-winning customer experience, and uses Microsoft technology to provide innovative marketing/technology tools and useful everyday content for home buyers, owners and advertisers. MSN House & Home leverages MSN's reach of more than 300 million unique monthly visitors to aggressively expand its value to consumers and partners alike. Its deep network integration makes MSN House & Home THE source for home-related information across all MSN properties. Additionally, its useful everyday tools and content for buy, sell and own, builds loyalty and trust for our services for both in-market and future buyers and owners. MSN House & Home is the marketing partner of choice for leading brands, and maintains strong marketing and distribution relationships with industry leaders, including PRIMEDIA's ApartmentGuide.com and RealEstate.com, Mortgage Select, BHI, Better Homes & Gardens, and ConsumerInfo, among others. MSN House & Home leverages MSN's reach to aggressively expand its consumer reach, and enables partners to leverage Innovative advertising tools target consumers throughout the buying and ownership stages, including high visibility, contextually relevant advertising placement. Its provides a rich online presence, including virtual tours, photos, detailed information and search enables MSN and its partners to build long term consumer relationships. By the Numbers | • | More than 7 million consumers visit MSN House & Home every month. | | • | More than 1.5 million listings of homes for sale are available to consumers. | | • | More than seven million newsletter subscribers in eight home-related categories. |
Press Contact information A. Gavin Skillman, Cohn & Wolfe, (212) 798-9701 or gavin_skillman@cohnwolfe.com
| 
