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“It’s Everybody’s Business” Virtual Pressroom

“It’s Everybody’s Business with Jack & Suzy Welch” is an interactive, insider’s look at business. With Jack and Suzy leading the charge, the show features high-profile companies struggling with a significant business challenge. This unscripted web series takes a hard look at the obstacles preventing success and strategies to help these companies get to the next level.

Microsoft partnered with advertising agency JWT, production company Reveille, and the Welches to create the series. It’s an extension of the company’s “It’s Everybody’s Business” marketing campaign targeted for business customers.

“It’s Everybody’s Business” show launch
June 15, 2009
http://everybodysbusiness.msn.com/
Introduction to the show: Microsoft’s It’s Everybody’s Business
Introduction to the show: Microsoft’s It’s Everybody’s Business
Introduction to Microsoft’s “It’s Everybody’s Business with Jack & Suzy Welch.”
Hertz Connect
Hertz Connect
Introduction of Connect by Hertz car share program.
Jack Welch Tackles the Issues
Jack Welch Tackles the Issues
Excerpt from Hertz Episode - Jack Tackles Technology Issues.
What is “It’s Everybody’s Business”?
What is “It’s Everybody’s Business”?
What is “It’s Everybody’s Business”? with Gayle Troberman, general manager of Advertising and Customer Experience at Microsoft.
Who Does the Show Appeal To?
Who Does the Show Appeal To?
A discussion with Jared Tobman, producer, Reveille Productions, about the show’s audience.
Suzy Welch asks Jack Welch about Globalization
Suzy Welch asks Jack Welch about Globalization
Suzy Welch discusses global mindset with Jack Welch.
What did it take to pull this off?
What did it take to pull this off?
Gayle Troberman, general manager of Advertising and Customer Experience at Microsoft, discusses what it takes to produce the show.
Press Contacts
Kami Toufar
Waggener Edstrom Worldwide
(503) 443-7119
Rapid Response Team
Waggener Edstrom Worldwide
(503) 443-7070