Microsoft’s Web site for journalists has been updated with a new design and navigation system, all built around the goal of delivering news and stories about the company’s people, products and services in a simple, compelling manner. PressPass went online in 1996 as a resource for journalists covering the U.S. Department of Justice vs. Microsoft legal proceedings. Since then, the site has evolved to deliver news across Microsoft’s products, services, executive leadership and initiatives. Our content has expanded from simple press releases to feature articles that provide context by telling the “story behind the story.” And over the past year we’ve started providing rich media content such as video through special sections we call virtual pressrooms and presskits. What’s New? | • | More open, contemporary design | | • | Redesigned home page with dynamic top stories, rich media highlights and an expanded News About Microsoft section | | • | Updated navigation menu and categories | | • | Related content automatically displayed via product, service, initiative, event or executive keywords | | • | A featured Blogs and Communities section |
We continue to change and grow to meet your needs. We use survey results and a host of Web metrics to understand how and what kinds of resources and stories are most effective and meaningful. Based on that data and your feedback, our team will roll out additional site features and content types in the months ahead as we build on our new look and feel. Tell us what you think and what types of content and features you’d like to see on the site by sending e-mail to PressPass Media Feedback. We look forward to hearing from you. The PressPass Web Team
Microsoft Corporate Communications
June 18, 2009
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