Microsoft

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Privacy

Data Privacy Day 2012
Collecting online consumer data: the good, the bad, and the unknown

Data Privacy Day

Held annually on January 28th, Data Privacy Day (DPD) aims to increase awareness of privacy and data protection issues among consumers, organizations, and government officials. DPD helps industry, academia, and advocates to highlight consumer privacy efforts.

Research

Microsoft commissioned research in Canada, Germany, Ireland, Spain, and the United States, and found that while 91 percent of people have done something to manage their online profile, only 44 percent of adults actively think about the long-term consequences their activities have on their online reputation.

View a presentation of the survey's findings or download the executive summary (PDF).

Resources

Learn more about managing your online privacy.

Illustration showing results of online reputation management research in November 2011

Click the image above to view a larger version.

View a video of the infographic.