Microsoft solutions for Digital Publishing enable publishers to publish to both the Web and the News Reader application using a simple, cost-effective platform, that can be integrated with print publishing systems for efficient content re-use-and re-purposing.

As demand for digitally-delivered news and entertainment rises, publishers have a unique opportunity to attract new readers and subscribers and increase digital publishing advertising revenue by providing a differentiated reading experience. The Syndicated Client Experience (SCE) Reader and digital publishing solutions from Microsoft enable publishers to provide a premier online and offline reading experience, which in turn increases subscription and advertising opportunities. By reducing the complexity of rendering digital content to multiple platforms and devices, this solution lets publishers quickly implement electronic publishing initiatives while cutting distribution costs and increasing the value of digital media as an advertising platform.