Microsoft @ NAB2008 - Microsoft Media & Entertainment
NAB Show 2008
Las Vegas Convention Center
April 14-17, 2008 - Booth #SL5520

Microsoft @ NAB2008 - Microsoft Media & Entertainment
At NAB2008, Microsoft will highlight the advanced media platform technologies and broad partner ecosystem that enable you to create and manage nearly endless varieties of media and deliver stunning entertainment experiences to your customers.

Microsoft provides content creation and management solutions such as Microsoft® Expression® Studio and Microsoft Interactive Media Manager, and enables you to deliver unique experiences to your customers through Microsoft Mediaroom™, Microsoft Silverlight™, and Microsoft Media Center. And, to support you across the entire content value chain, Microsoft offers broadcast business management and business intelligence solutions, as well as new ways to help you monetize rich media content and services.

  
Highlights --------------------------
  • Monday, 4/14 12:15pm – 2:00pm
    Television Luncheon – NAB Broadcasting Hall of Fame Induction – sponsored by Microsoft
  • Tuesday, 4/15, 11:10am to 12:10pm
    The Business of IPTV: “How Targetability Will Change the TV Game” - Joe Seidel, Director – WW Partner Development, Microsoft Mediaroom
  • Tuesday, 4/15 1:00pm – 1:30pm
    Microsoft Keynote – Enrique Rodriguez, Corporate VP, Microsoft TV “IPTV Right Now – Where We Are and What We Have Learned”
  • Wednesday, 4/16, 1:50pm to 2:40pm
    Broadband TV World, “The Billion Dollar Question, How Will Video Ads Make Money” - Paula Reinman, Director, Marketing, Microsoft TV
  • Wednesday, 4/16, 2:40pm to 3:20pm
    Broadband TV World, “Dispatch from the TV Wars” - Ben Huang, Director of Product Management & Marketing, MicrosoftTV



Microsoft @ NAB2008 - Microsoft Media & Entertainment