Media & Entertainment Publishing
Media & Entertainment Publishing
The publishing industry is under increasing pressure to adapt to a changing business environment: As newspaper and magazine publishing companies see their traditional revenue streams from advertising, classifieds and subscriptions declining, they aim at reducing cost for content production and distribution. And all publishers, including book publishers, aim to expand into electronic distribution—such as e-books and online publications.

Fueling the transformation are increasing competition with other entertainment channels, company consolidations, and the rise of global publishing organizations.
Reducing Cost of Operations
Microsoft and its partners are helping publishing companies to reduce operating costs by enabling collaboration and efficient communications across editorial teams.
Microsoft Business Productivity solutions for publishers help editorial teams to share ideas, organize event coverage, gather news, find information, assign tasks, author content, track production processes and archive finished stories.
Microsoft Mobility solutions help journalists to stay connected with the editorial team and file new content quickly. With its familiar user interfaces and seamless integration with Microsoft Office, Microsoft Office Mobile is easy to use and speeds up content delivery. Available on a wide range of mobile devices with different form factors and comprehensive multimedia capabilities.
Creating Compelling Digital User Experiences
Microsoft and its partners are providing solutions for search, digital publishing, and social media, helping publishing companies to create compelling digital user experiences.
Microsoft Search solutions for the Intranet help publishing companies make better use of existing content. Microsoft Search solutions for the Extranet help media companies to attract online audiences, increase audience loyalty, and minimize site update costs through employing “search as a portal”. They also help publishers to cost-effectively exploit owned content and third-party content.
Microsoft solutions for Digital Publishing enable publishers to publish to both the Web and the News Reader application using a simple, cost-effective platform, that can be integrated with print publishing systems for efficient content re-use-and re-purposing.
Microsoft Windows Live is a suite of free consumer services and tools like user identity management (Live ID), e-mail (Live Hotmail), instant messaging (Live Messenger) and photo sharing (Live Spaces) which publishers can leverage to enhance their content offerings by co-branded or ‘social media’ services.
Effectively Monetizing Your Content
Microsoft and its partners help publishers monetize their content through performance advertising and monetization solutions.
If the search and contextual ads on your site come from Google, Yahoo or any third-party ad networks, you aren’t completely in control of your ad revenues. FAST, a Microsoft subsidiary, offers FAST AdMomentum, a performance advertising and monetization solution that allows publishers to create their own branded advertising networks. FAST AdMomentum puts you back in control so you can pocket every penny of ad income your site generates.

With control comes a better relationship with the advertisers who seek to reach your audience. Your branded ad portal – powered by FAST AdMomentum – eliminates the “middleman” and lets you build direct, long-lasting relationships with advertisers and agencies. When they see the superior targeting and greater returns your private ad portal provides, word will spread, demand will rise, and you will have the foundation to drive the next phase of growth - online.
 
Publishing
Media Solutions
SCE Reader is a feature-rich reader application that utilizes advanced text and layout capabilities to present the best possible reading experience on any screen.
FAST AdMomentum is a performance advertising and search monetization solution that allows media companies to protect and extend online advertising revenue by creating their own branded advertising networks.
Featured Case Studies
Simon
European Publisher Streamlines Employee Operations Across Business
Ringier
Media Leader Increases Speed, Quality of Published Stories with Focused IT Investment
Journalists Get the News Out Faster with Unified Communications
Penguin Books
Publishing Firm Builds an Interactive Web Site to Encourage Teens to Read